Brand Tone

Whimsical & Imaginative, Passionate & Enthusiastic, Approachable & Friendly, Artistic & Creative, Slightly Nostalgic

Brand Values

• •Creativity & Imagination
• •Craftsmanship & Quality
• •Storytelling
• •Connection & Community
• •Joy & Wonder
• •Exploration & Adventure
• •Artistic Freedom & Authenticity

Best Practices

• •Embrace Whimsy and Imagination in Language: Use descriptive and evocative words that align with fantasy, nature, and adventure. Think "magical," "enchanted," "curious creatures," "sun-dappled," "whispering winds."
• •Share with Passion and Authenticity: Let genuine enthusiasm for the art and the creative process shine through. When talking about Risograph, for example, convey the excitement of the medium. Personal anecdotes or inspirations behind a piece can enhance this.
• •Maintain a Friendly and Approachable Voice: Address the audience directly (using "you" and "we"). Respond to comments and messages with warmth and a personal touch, fostering a sense of community.
• •Focus on Storytelling: Even in short captions or product descriptions, try to hint at a narrative or the story behind the artwork. Invite the audience to imagine the world the art inhabits.
• •Visually and Textually Align: Ensure the language used in copy always complements the visual style of the artwork. If the art is vibrant and detailed, the copy should be equally rich and engaging, not bland or overly formal. The nostalgic feel of Riso can be subtly referenced with words like "classic," "timeless," or "handcrafted."

Social Perception

Highly Talented & Unique Artist, Master of Risograph, Inspiring & Engaging, Positive Customer Experience, Dedicated Following

Copy Examples

• •Instagram Post (New Print Release): Step into a world of wonder ✨ Our newest Risograph print, 'The Whispering Woods,' is here! Let these vibrant, fluorescent hues and charming creatures spark your imagination. Hand-printed with love and a touch of magic. Link in bio to bring this dream to your walls! #NatalieAndrewson #Risograph #FantasyArt #Illustration #NewPrint
• •Patreon Welcome Message (New Subscriber): Welcome, adventurer! So thrilled to have you join our creative fellowship. Get ready for a monthly dose of exclusive Risograph magic, behind-the-scenes glimpses, and a peek into the stories that inspire each piece. Your support helps bring these fantastical worlds to life! Let the journey begin! #Patreon #ArtCommunity #FantasyIllustration
• •Product Description (Sticker Pack): Unleash a little whimsy wherever you go! Our 'Creature Comforts' sticker pack features [Number] of Natalie Andrewson's most beloved, quirky characters. Printed on durable, vibrant vinyl, they're perfect for decorating your notebooks, water bottles, or secret treasure chests. Add a dash of playful charm to your everyday! #Stickers #WhimsicalArt #CharacterDesign #CuteStickers
• •Website 'About' Snippet: Natalie Andrewson is an illustrator and Riso printmaker crafting intricate, narrative-driven worlds inspired by folklore, adventure, and the vibrant magic of the natural world. Each piece is a story waiting to unfold, brought to life with the unique charm and luminous colors of Risograph printing. Discover art that sparks joy and invites you to dream.
• •Email Newsletter (Workshop Announcement): Ready to unlock your own magical illustrations? ✨ Join Natalie Andrewson for an online workshop, '[Workshop Name]'! We'll dive into [briefly mention techniques/topic, e.g., bringing fantasy characters to life with Procreate and Photoshop]. Whether you're a seasoned artist or just starting your creative quest, you'll leave with new skills and a sprinkle of inspiration. Limited spots available – enroll today and let's make some art! #ArtWorkshop #IllustrationClass #DigitalArt #LearnToDraw #CreativeJourney