Brand Tone

Authentic & Sophisticated

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Artistry & Storytelling
• •Empowerment & Ethics

Best Practices

• •Lead with the Legacy: Always anchor the brand in its rich, multi-generational history. Use phrases like "From our family to yours," "A three-generation legacy," and "Continuing the tradition" to build trust and authenticity.
• •Focus on "Artisan" over "Product": Frame the rugs as works of art created by skilled artisans. Use storytelling to describe the process, the origin of the design, and the people behind the craft, rather than just listing technical specifications.
• •Use Evocative and Sensory Language: Employ descriptive words that appeal to a sense of luxury, comfort, and artistry. Words like "tapestry," "masterpiece," "woven heritage," "soulful," "vibrant," and "timeless" will reinforce the sophisticated tone.
• •Highlight Ethical Commitment: Subtly weave in the brand's commitment to empowering artisans and ethical production. Mentioning things like the use of natural, eco-sustainable materials or support for weaving communities adds a layer of depth and appeals to the conscious consumer.
• •Maintain Visual Cohesion: Ensure all photography and visual content on social media aligns with the "Authentic & Sophisticated" tone. Use high-quality imagery with good lighting that highlights texture, detail, and the richness of the colors in real-life settings.

Social Perception

Positive Customer Reviews, Association with Quality, Trusted Family Business

Copy Examples

• •Woven with stories, knotted by masters. Introducing the Isfahan — a testament to generations of Persian artistry. Each thread is a whisper of history, ready to bring soul and sophistication to your home. Discover the legacy at the link in our bio.
• •Your home is a canvas. Don't settle for a print when you can have a masterpiece. Our hand-knotted rugs are crafted with 100% natural wool, continuing a family tradition since the 1970s. Elevate your space with a piece that tells a story. Explore our collections.
• •The Art of Heritage, Reimagined. Explore our exclusive Humna collection, where tribal geometry and bold motifs meet modern living. Designed in our family and crafted by master artisans.
• •From the hands of our artisans to the heart of your home. This Bakhtiari rug features traditional patterns passed down through generations, bringing timeless elegance and authentic character to any room. #HandmadeRug #InteriorDesign #ArtisanCrafted
• •A Legacy in Every Thread: The Story of Natalia Rugs