Brand Tone

rebellious, aspirational, and philosophical

Brand Values

• •Individuality and Authenticity
• •Courage and Risk-Taking
• •Self-Actualization
• •Portuguese Culture
• •Artistic Expression

Best Practices

• •Always Reference the Manifesto: Every piece of copy, from a simple tweet to a product description, should echo the core ideas of the Manifesto: rebellion, authenticity, and self-realization.
• •Use "You/We" Language: Create a sense of community by speaking directly to the customer ("You") and including them in the brand's collective identity ("We"). The phrase "We are those crazies" is a powerful unifier.
• •Embrace Philosophical Language: Don't shy away from abstract and aspirational concepts. Use words that evoke emotion and purpose, such as "potential," "splendor," "journey," and "explosion," to elevate the brand beyond mere apparel.
• •Balance Rebellion with Inspiration: The tone is against the grain, but it's not negative. It should always circle back to the positive outcome of this "madness"—becoming your best self and inspiring others.
• •Maintain Visual and Textual Harmony: The vintage, artistic, and skate-culture visuals should be matched by copy that is equally edgy and thoughtful. The copywriting should feel like the inner monologue of the person featured in the brand's imagery.

Social Perception

NATADELLANATA is perceived as a niche, high-concept streetwear brand. It targets customers buying into an identity and a philosophy. Its emphasis on its Manifesto attracts consumers identifying with individuality and creative rebellion. Its connection to skate culture and 'vintage'/'Portuguese' elements adds unique credibility.

Copy Examples

• •They call it madness. We call it the only way to live. For those who chase the sun before it rises and dreams while everyone else is sleeping. This is NATA.
• •This isn't just a hoodie. It's a statement for the ones who find clarity in the dark and feel the pull of a different tide. Worn by the brave, the bold, and the beautifully insane. Are you one of us?
• •For the Crazies with Their Feet on the Moon. Welcome to NATADELLANATA.
• •Your Highest Self is Waiting.
• •Stop trying to fit in. You were born to be NATA. Our latest collection is for those who live by their own rules and inspire the world by doing it. Explore the Manifesto.