Brand Tone

passionate, expert, authentic, and unapologetically aggressive

Brand Values

• •Extreme Performance
• •Authenticity
• •Resilience
• •Community
• •Expertise

Best Practices

• •Lead with Authenticity: Always showcase the real, unfiltered experience. Share the struggles and the late nights in the garage, not just the polished wins. This is the core of the brand's connection with its audience.
• •Use the Language of the Community: Continue using technical jargon, insider terms, and a direct, no-fluff communication style. This shows you are a genuine member of the racing community, not an outsider trying to sell to it.
• •Center Content Around John Doc: Leverage the founder's personal brand and expertise. Frame tips, product selections, and announcements as coming directly from him to maintain the authoritative, influencer-driven model.
• •Embrace "Nasty" as a Positive: Use the brand name as a powerful adjective that defines the peak level of performance your customers aspire to. It's not just a name; it's the standard.
• •Show, Don't Just Tell: Back up claims with tangible proof. Use dyno sheets, track slips, and in-car footage to validate performance. This data-driven approach reinforces the brand's expertise and the effectiveness of its products.

Social Perception

Nasty Racing is perceived by its target audience as a highly credible and authentic leader within the LS performance niche. Customers and fans see them as more than just a parts shop; they are a media company and a real-world race team. John Doc is viewed as a trusted influencer and expert whose recommendations carry significant weight. The brand is respected for its transparency, showing both wins and the "struggle" that leads to success. This builds a loyal following that is invested in the team's journey and trusts the products they endorse and sell.

Copy Examples

• •Stop starving your build. Our Stage 3 Fuel System is engineered to feed 1000+ horsepower monsters. This isn't just a kit; it's the same hardware we trust in our own race cars. If you're ready to get nasty, you need a fuel system that can keep up. Order now and unleash your car's true potential.
• •Hooking and booking! We finally got the chassis dialed in and this thing is leaving hard. 💥 It's been a battle with tire shake, but we're making progress. What's the one issue on your build you're fighting right now? Drop it in the comments! #NastyRacing #DragRacing #LSX
• •We FINALLY Fixed The Issue That Was Costing Us Races | NASTY RACING Promod Teardown
• •John Doc's #1 Tip for Consistent Launches
• •Don't Just Be Fast. Be NASTY.