Brand Tone

Creative & Inspirational, Enthusiast-focused & Playful, Helpful & Instructional, Trendy & Current

Brand Values

• •Self-Expression & Uniqueness
• •Creativity
• •Quality/Value
• •Community

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., playful, inspirational, helpful), language style (e.g., use of emojis, slang, level of formality), and forbidden words/phrases. Share this with anyone creating content.
• •Focus on Visual Storytelling: As a nail art brand, the visuals are paramount. Ensure all imagery and video align with the creative and inspirational tone. Use high-quality photos and videos that showcase the products in appealing ways.
• •Engage Authentically: Respond to comments and messages in the defined brand voice. Encourage user-generated content and interact with the community in a way that feels genuine and enthusiastic about nail art.
• •Maintain Consistency Across Platforms: While the specific format may vary (e.g., Instagram Reels vs. Pinterest boards), the core brand tone and messaging should remain consistent across all active social media channels and the website.
• •Regularly Audit Content: Periodically review website copy, social media posts, and marketing materials to ensure they still align with the desired brand tone and values, making adjustments as needed. This also helps identify and correct any inconsistencies.

Social Perception

Provider of a wide array of tools and accessories for creating diverse nail art. Active, albeit potentially niche, community interested in their products. Potential concern due to lack of recent updates on some platforms and conflicting information with adult toys in general web searches.

Copy Examples

• •✨ Unleash your inner artist! ✨ Our NEW collection of [Product Name] just dropped, and the possibilities are endless. Which design will you create first? Tag us in your masterpieces! #NastnovaNails #NailArtistry #NewCollection #DIYMani
• •Tired of the same old manicure? 💅 Dive into the vibrant world of nail stamping with Nastnova! Easy to use, fun to create, and stunning results every time. Shop our starter kits today and express your unique style! 👉 [Link to website]
• •🎃 Get spooky-chic this Halloween! 👻 Our Halloween-themed nail stamping plates and bewitching glitters are here to help you create the most boo-tiful nails on the block. #HalloweenNails #Nastnova #NailArtInspo #SpookySeason
• •What's your go-to nail art style? Bold & graphic, delicate & floral, or super sparkly? ✨ Share your faves below! We're always looking for new inspiration from our amazing #NastnovaCommunity! #NailTalk #ManicureMonday
• •Your Nails. Your Canvas. Create, inspire, and express with Nastnova's endless nail art supplies. Discover your next look today!