Brand Tone

Artistic, poetic, intimate, evocative, and sophisticated with a touch of melancholic romance, combined with strong personal expression and artistic integrity.

Brand Values

• •Artisanal Craftsmanship
• •Personal Storytelling
• •Emotional Connection
• •Exclusivity and Uniqueness
• •Duality

Best Practices

• •Lead with Emotion, Support with Detail: Always start copy with poetic, evocative language that speaks to memory, desire, or artistry. Follow up with tangible details about the craftsmanship, materials, and unique design features to ground the emotion in quality.
• •Use the "Objet-Amour" Lexicon: Consistently use brand-specific terms like "Objet-Amour," "treasure," "vertige" (dizziness/desire), and "souvenir" (memory) to reinforce the brand's unique positioning and create a consistent linguistic identity.
• •Tell the Founder's Story: Regularly weave elements of Nastasia's background—her artistic training in Antwerp, her time in Paris, her Brussels roots—into the narrative. This authenticates the brand's European, artisanal pedigree.
• •Embrace Poetic Fragments: Use short, artistic phrases and sentence fragments, as seen on the website ("a desire, the pieces of a mirror..."). This style enhances the poetic and intimate tone, making the copy feel like personal musings rather than corporate messaging.
• •Focus on "Carrying" vs. "Wearing": Frame the product's function as "carrying" or "holding" essentials, secrets, and stories, rather than simply "wearing" an accessory. This subtle shift in language elevates the product's purpose from functional to deeply personal.

Social Perception

A niche, high-concept, designer-led luxury brand appealing to a specific audience that values artistry and unique design over mass-market trends. It is perceived as a brand deeply rooted in the founder's artistic vision and personal story, with limited mainstream presence.

Copy Examples

• •Some memories are not meant to be forgotten. They are meant to be carried. Introducing the latest chapter in our story, a vessel for your most treasured essentials. Discover the new Vertige bag. #NastasiaFine #ObjetAmour #Artisanal
• •Born from a sketch, a feeling, a fleeting memory. This piece is more than a bag; it is a confidant. Crafted with meticulous care, its structure holds the secrets of its creation and awaits the stories you will entrust to it. A dialogue between supple leather and strong form, it is an object of love, made to be held close.
• •A Story for You, From Nastasia Fine
• •Nastasia Fine: More Than an Accessory. An Objet d'Amour. Tired of trends? Invest in a piece that holds meaning. Our handcrafted bags are born from the artistic vision of Nastasia Fine, designed in Brussels to be your treasured companion. Shop the collection.
• •Mon Armée de Poupées: A Collection of Memories and Desires.