Brand Tone

Innovative and Modern, Empowering and Confident, Convenient and Solution-Oriented, Approachable and Friendly, Results-Driven, Slightly aspirational but accessible

Brand Values

• •Innovation: Commitment to developing advanced, technology-driven hair tools.
• •Quality and Performance: Ensuring products deliver professional, salon-like results and are made with durable materials.
• •Convenience and Efficiency: Designing tools that save time and are easy to use, especially for those on the go.
• •Customer Satisfaction: Prioritizing a positive user experience and providing solutions to hair styling challenges.
• •Empowerment: Helping individuals feel confident and capable in their beauty routines.
• •Giving Back: Contributing to social causes like cancer treatment through the Al Jalila Foundation.
• •Hair Health and Safety: Designing tools with features to prevent heat damage and ensure safe use.

Best Practices

• •Focus on Freedom and Ease: Consistently highlight the cordless nature of the products and how they simplify the user's beauty routine, saving time and effort.
• •Emphasize Results and Transformation: Use strong visuals and descriptive language to showcase the beautiful, salon-quality hairstyles users can achieve. Before-and-afters can be powerful.
• •Maintain a Tech-Forward yet Accessible Voice: Talk about the innovative technology in a way that is easy to understand and focuses on user benefits rather than just technical jargon.
• •Be Empowering and Positive: Use language that makes the user feel confident and capable. Frame products as tools that help them express their personal style effortlessly.
• •Engage with the Community: Actively respond to comments and questions on social media in a friendly, helpful, and solution-oriented manner, reinforcing the approachable aspect of the brand. When addressing a specific region (like MENA), ensure cultural nuances and language preferences are respected.

Social Perception

Positive and Appreciative, Seen as a Problem-Solver, Trustworthy, Modern and In-Tune, Regionally Focused

Copy Examples

• •Headline: Untangle Your Routine. Unleash Your Style. Body: Tired of cords that tie you down? The Nasmati Cordless Styler gives you the freedom to create flawless looks anywhere, anytime. Salon-perfect hair is now in your hands. #NasmatiFreedom #StyleUnplugged
• •Headline: Your Beauty, Reimagined. Body: At Nasmati, we blend cutting-edge technology with sleek design, so you can master any hairstyle effortlessly. Get ready to turn heads. #NasmatiTech #EffortlessElegance
• •Headline: From Busy Mornings to Glam Nights Out – Instantly. Body: Don’t let time dictate your style. Our rapid-heating, multi-functional tools transform your hair in minutes. Look fabulous, feel unstoppable. And with every purchase, you help us support the Al Jalila Foundation. Beauty that gives back. #NasmatiQuickGlam #StyleThatCares
• •Headline: Hair Goals? Achieved. Body: Unlock endless styling possibilities with the Nasmati 5-in-1 Magic Hair Curler. Waves, curls, volume – it’s all at your fingertips. What look will you create today? #NasmatiMagic #YourStyleYourRules
• •Headline: Smart Styling for the Modern Woman. Body: Engineered for performance, designed for your life. Nasmati brings you the future of hair care: intuitive, portable, and always ready. Experience the difference. #NasmatiInnovation #ModernBeauty