Brand Tone

Professional, expert, approachable, enthusiastic, passionate, knowledgeable, and relatable.

Brand Values

• •Expertise and Quality
• •Community and Passion
• •Selection and Availability
• •Customer Service

Best Practices

• •Balance Expertise with Enthusiasm: In all copy, from the website to social media captions, blend knowledgeable, authoritative language with a genuine passion for archery. Avoid overly technical jargon where possible, but don't shy away from demonstrating deep expertise.
• •Embrace the "Pro Shop" Identity: Consistently use terms like "pro shop," "expert staff," and "top-tier brands" to reinforce the brand's commitment to quality and professionalism. This positioning helps differentiate it from general sporting goods stores.
• •Foster a Sense of Community: Use inclusive language like "your community," "fellow enthusiasts," and "your people." Encourage interaction on social media by asking questions and featuring customer stories (with permission). This builds on the welcoming atmosphere promoted by the brand.
• •Maintain Authenticity in Social Media: The casual, behind-the-scenes style of the current social media presence is effective. Continue this approach, showcasing the personality of the staff and the day-to-day life of the shop. This builds trust and makes the brand more relatable.
• •Highlight the Customer's Goal: Frame your messaging around the customer's aspirations—whether it's hitting a bullseye, having a successful hunt, or simply learning a new skill. The copy should focus on how Nashville North Archery helps them achieve these goals, positioning the brand as a partner in their archery journey.

Social Perception

Highly anticipated, much-needed, destination for serious archers, high expertise, vast product selection, central hub for the local archery community.

Copy Examples

• •Precision Lives Here. Your passion for archery deserves the best. At Nashville North Archery, we've built a 6,000-square-foot haven for enthusiasts like you. From top-tier brands like Mathews and Hoyt to expert staff ready to fine-tune your setup, we're here to help you elevate your game. Stop by our new Ashland City pro shop and experience the difference.
• •More Than a Shop. We're Your Community. Walk into Nashville North Archery and you'll find more than just the best gear. You'll find your people. We're building a community of archers who share your passion. Come hang out, talk shop, and let our expert team help you with everything from your first bow to a custom-tuned masterpiece.
• •The Wait is Over, Middle Tennessee. You asked for a pro shop with real inventory and expert advice. We listened. Nashville North Archery is now open in Ashland City, fully stocked with the latest from Bowtech, Elite, Prime, and more. Get the gear you want, right when you want it. Your next bullseye starts here.
• •Fuel Your Passion for the Hunt. When you're preparing for the season, every detail matters. At Nashville North Archery, our pro staff are seasoned hunters who understand what it takes. We'll help you get dialed in with the right equipment and a perfectly tuned bow, so you can head into the woods with total confidence.
• •Expert Tuning for Your Perfect Shot. A bow is only as good as its tune. Our technicians are obsessed with precision and performance. Whether you're a competitive shooter or a dedicated bowhunter, we provide meticulous tuning services to ensure your equipment performs at its peak. Bring your bow to Nashville North Archery and unlock its full potential.