Brand Tone

Friendly and Approachable, Trendy and Youthful, Playful and Sassy, Community-Focused, and Authentic.

Brand Values

• •Small Business & Solopreneurship
• •Made by the Owner/Handmade Quality
• •Customer Connection & Community
• •Trendy Western & Retro Aesthetics
• •Self-Expression & Individuality
• •Supporting Other Businesses

Best Practices

• •Embrace Emojis and Casual Language: Use emojis (✨, 🤠, 💕, etc.) and a conversational, friendly tone that reflects Kayla's personality. Keep language relatable and avoid overly formal corporate speak.
• •Highlight the "Handmade" & "Small Biz" Aspect: Regularly remind customers that products are designed/printed by Kayla and that they are supporting a small, woman-owned/mama-owned business. This builds connection and trust.
• •Infuse Western & Retro Slang/Themes: Weave in thematic words and phrases like "howdy," "kick up your boots," "retro vibes," "desert darling," etc., to reinforce the brand's niche.
• •Be Authentic and Personal (especially on social media): Share behind-the-scenes glimpses, talk directly to the audience (using "you" and "I"), and don't be afraid to let Kayla's personality shine through, as seen in her TikToks.
• •Maintain Visual and Verbal Consistency: Ensure the copy's tone aligns with the visual branding (colors, fonts, imagery) across all platforms to create a cohesive and recognizable brand identity.

Social Perception

Positive Customer Engagement, Relatability, Niche Appeal, Support for Small Business.

Copy Examples

• •🤠 Howdy, gorgeous! ✨ Kick up your boots & snag our latest 'Desert Darling' tee! Designed and printed right here in Nashville by yours truly. Perfect for those days when you're feelin' a lil' bit country and a whole lotta sassy. Tap the pic to shop! #NashvilleDesignHouse #WesternGraphicTee #RetroVibes #ShopSmall #MamaMade
• •💖 VIPs, get ready! 💖 A brand new tumbler collection is dropping EXCLUSIVELY for you tomorrow at 10 AM CT! Think retro florals meet desert sunsets. 🌵☕️ You saw the sneak peeks, now get ready to treat yo'self! As always, thank you for being the best part of Nashville Design House! XOXO - Kayla
• •Packin' up some happy mail! 🤠 Seeing your orders come through seriously makes my day. This 'Stay Wild' tee is headed to its new home! ✨ What design are you rockin' today? Let me know! 👇 #SmallBizOwner #NashvilleStyle #GraphicApparel #RetroWestern #PackingOrders #SupportSmall
• •Turn heads and break hearts with our 'Cowboy Killer' graphic tee. 💔⚡️ This ain't your mama's western wear (unless your mama's super cool 😉). Soft, comfy, and printed with love right here in Nashville. Pair it with your favorite denim and let your inner retro rebel shine. #EdgyWestern #NashvilleFashion #GraphicTee #StatementPiece
• •✨ Fresh Drops & Good Vibes from Nashville Design House! ✨ (Email body snippet): Hey Trendsetter! 👋 Just dropped a fresh batch of retro-inspired goodies you're gonna LOVE. From sassy graphic tees to the cutest tumblers, it's all designed by me, Kayla, right here in the heart of Nashville. Get your unique look before it's gone!