Brand Tone

Friendly, enthusiastic, informative, community-focused, and trendy.

Brand Values

• •Accessibility
• •Curation
• •Customer Connection/Community
• •Authenticity/Passion
• •Responsiveness

Best Practices

• •Use inclusive and encouraging language; stick with positive, uplifting phrases.
• •Respond in a warm, personal, and timely manner, reflecting the brand's value of customer connection.
• •Keep it current and conversational, using language that resonates with K-Beauty enthusiasts.
• •Provide informative and helpful content about K-Beauty products and their benefits.
• •Maintain a consistent tone of enthusiasm and passion for K-Beauty and Korean culture.

Social Perception

A trusted local NZ K-Beauty source that provides positive customer experiences, aesthetically pleasing website, and responsive customer service.

Copy Examples

• •"You got this."
• •"My name is Sammi... yes, corny."
• •"Live well, smile more, breathe."
• •"Bringing harder-to-get Korean Skincare to New Zealand."
• •"Discover the latest K-Beauty blockbusters."