Brand Tone

Authentic & Passionate, Relaxed & Welcoming, Sophisticated yet Approachable, Nature-centric & Serene, Experiential

Brand Values

• •Quality & Craftsmanship
• •Respect for the Land & Sustainability
• •Family & Heritage
• •Authentic Experiences
• •Connection & Disconnection
• •Hospitality

Best Practices

• •Tell Your Story Authentically: Weave in the personal journey of Nick and Tanya, their passion for winemaking, and their connection to the land. This builds trust and a personal connection.
• •Emphasize the Sensory Experience: Use descriptive language that evokes the taste of the wines, the beauty of the vineyard, the tranquility of the glamping, and the crisp mountain air. Appeal to sight, sound, smell, taste, and touch.
• •Maintain a Balance of Sophistication and Warmth: Highlight the premium quality of your wines and the luxury of your offerings, but always with an inviting, friendly, and approachable voice. Avoid overly technical jargon unless explaining a specific unique process.
• •Showcase Your Connection to Nature and Sustainability: Consistently mention your organic practices, the unique terroir of Orange, and the immersive natural experience you offer. This appeals to conscious consumers.
• •Invite Engagement and Create a Sense of Community: Ask questions, encourage visitors to share their experiences, and respond to comments and reviews with genuine warmth. Make your audience feel like part of the Nashdale Lane family.

Social Perception

Highly Regarded Wines, Unique & Desirable Destination, Knowledgeable & Friendly Service, Beautiful & Scenic Location, Aspirational but Attainable Luxury

Copy Examples

• •Uncork, unwind, and reconnect. ✨ Our vineyard cabins are your private haven, where cool-climate wines meet breathtaking Orange sunsets. This isn't just a stay; it's an experience woven into the wild heart of Nashdale Lane. Tag someone you'd share this view with! #NashdaleLaneWines #GlampingAustralia #OrangeNSW #VineyardEscape #LuxuryTravel
• •Dreaming of Tuscany, discovered in Orange. 🍇 Owners Nick & Tanya Segger poured their passion into every vine at Nashdale Lane. Taste the dedication in our handcrafted cool-climate wines and experience the warmth of our family-run cellar door. Plan your visit – link in bio! #NashdaleLane #CoolClimateWines #FamilyOwned #OrangeWineRegion #CellarDoor
• •Nashdale Lane: Sip the Story of Orange. From organically nurtured vines at 900m elevation, we craft award-winning cool-climate wines with passion and respect for the land. Explore our cellar door, indulge in luxury glamping, and discover your new favourite. [Button: Discover Our Wines] [Button: Book Your Glamping Escape]
• •Introducing the 2025 'Colour Series' Pinot Noir. 🍷 Handpicked from our high-altitude, organically managed vineyard, this vintage whispers of crisp mornings and sun-kissed afternoons. Expect vibrant cherry notes, elegant tannins, and a finish that speaks of its unique Orange terroir. Be among the first to experience it. [Button: Shop Now]
• •Crafting moments, one bottle at a time. ✨ Nashdale Lane Wines: where sustainable farming meets the art of cool-climate winemaking in Orange, NSW. Perfect for your next gathering or a quiet evening of indulgence. #NashdaleLaneWines #OrganicWine #AustralianWine #Entertaining #WineLover #OrangeNSW