Brand Tone

artistic, bold, and playful

Brand Values

• •Originality and Artistic Expression
• •Bold Individuality
• •Quality Craftsmanship

Best Practices

• •Embrace Artistic Language: Use descriptive, evocative, and sensory words that paint a picture of the product's unique design and feel.
• •Highlight Individuality: Frame your copy around the idea of self-expression and standing out from the crowd. Speak to the customer's desire to be unique.
• •Maintain a Playful and Confident Voice: Whether it's a product name or a social media caption, infuse a sense of fun and boldness. Avoid generic or overly formal language.
• •Tell the Story: Remind your audience of the brand's origins at Paris Fashion Week and the artistic vision of its founder. This adds a layer of authenticity and luxury.
• •Let the Visuals and Copy Work Together: Ensure that the bold and artistic nature of your products is reflected in both your imagery and your text. The two should complement each other to create a cohesive and powerful brand message.

Social Perception

a niche, high-fashion accessory brand; exclusive and design credible; luxury or high-end designer brand rather than a mass-market retailer

Copy Examples

• •Dare to be Different. Your style is your canvas. Paint it with the bold strokes and playful shapes of our new collection. Discover accessories designed not just to be worn, but to be experienced. #NashaOfficial #ArtisticAccessories #StatementPieces
• •Don't Just Accessorize. Make a Statement. NASHA OFFICIAL STORE creates more than just bags; we create conversation starters. Reflecting a playful and bold personality, our pieces are for those who dress to express. Shop the collection that's turning heads.
• •The Boxer Tote: A playful punch of style for your everyday ensemble. The Boxer Tote is an artistic and daring addition to any wardrobe, designed for those who aren't afraid to stand out. Its unique silhouette and meticulous details make it a wearable piece of art.
• •One bag. Infinite personalities. How do you wear your NASHA? Show us your #NashaStyle. The most creative look wins a piece from our latest collection.
• •For the Bold and the Playful. At NASHA, we believe accessories should be as unique as the person who wears them. Our latest creations are a testament to this belief, blending artistic vision with a touch of daring. Explore the new arrivals and find the piece that speaks to you.