Tono de Marca

Friendly, whimsical, creative, welcoming, personal, encouraging, inspiring, approachable, and passionate.

Valores de Marca

• •Creativity
• •Originality
• •Quality Craftsmanship
• •Community Engagement

Mejores Prácticas

• •Embrace Whimsy and Magic: Consistently use words like "magical," "enchanting," "whimsical," and "dreamy" to reinforce the brand's core aesthetic.
• •Speak from a Personal Perspective: Continue to use "I" and "we" to maintain the personal, artist-to-artist connection that has built the brand's community. The "About Me" story is a powerful asset that should be reflected in the overall tone.
• •Focus on Empowerment: Frame your copy around empowering fellow creators. Use phrases that inspire and encourage, such as "unlock your creativity," "bring your vision to life," and "tools for your artistic journey."
• •Highlight Quality and Detail: When describing products, always emphasize the precision and uniqueness of the designs, referencing the founder's graphic design background to build credibility.
• •Maintain a Joyful and Welcoming Voice: All communication, from social media captions to customer service emails, should reflect the "joyful little corner of the internet" vibe mentioned on the website. Keep the language positive, friendly, and approachable.

Percepción Social

Overwhelmingly positive, highly respected within the crafting community, seen as a source for high-quality supplies, with a loyal customer base and excellent customer satisfaction.

Ejemplos de Copy

• •Unlock a new realm of creativity! ✨ Our latest collection of clay cutters has just landed in the studio. Inspired by enchanted forests and celestial skies, these designs are waiting to bring a touch of magic to your next project. Swipe to see the full collection and tap the link in our bio to shop!
• •Ready for a creative spark? For a limited time, get 15% off all our 'Witchy Vibes' clay cutters. Whether you're crafting mystical pendants or whimsical earrings, our detailed designs will help your creations stand out. Don't miss out on the magic!
• •Welcome, fellow creator! At Narwhal Star Studio, we craft the tools that bring your imagination to life. Explore our collection of nearly 2,000 unique clay cutter and silicone mold designs and let your creativity soar.
• •Tired of basic shapes? Your art deserves to be as unique as you are. Narwhal Star Studio offers intricately designed clay cutters for polymer clay artists who want to create something truly special. Discover your next favorite tool today!
• •Meet our 'Cottagecore Dream' mushroom cutter. With its delicate gills and whimsical shape, this cutter is perfect for adding a touch of rustic charm to your creations. Each cutter is designed with a sharp, clean edge to ensure a perfect cut every time, helping you bring your enchanting visions to life.