Brand Tone

Empowering & Reassuring, Passionate & Authentic, Community-Focused & Engaging, Miraculous & Transformative (with a scientific grounding)

Brand Values

• •Efficacy & Results-Driven
• •Science-Backed Formulas
• •Authenticity & Transparency
• •Empowerment & Confidence-Building
• •Community & Trust
• •Resilience & Passion

Best Practices

• •Always Lead with Empathy and Empowerment: Start by acknowledging the customer's struggle (e.g., with acne, low confidence) and frame Narumi Beauti as the supportive, effective solution that empowers them. Use "you" and "your journey."
• •Balance "Magic" with Science: While embracing the transformative "magic" narrative that resonates with users, consistently weave in the "science-backed," "proven ingredients," and "dermatologically tested" aspects to maintain credibility and trust.
• •Show, Don't Just Tell – Incorporate "Real Stories": Actively encourage and feature user-generated content, testimonials, and "unfiltered journeys." Let the community's voice amplify the brand's authenticity and effectiveness.
• •Maintain a Passionate & Authentic Founder's Voice: Continue to subtly thread the founder's passion, personal journey, and commitment to quality throughout the copy. This reinforces the brand's origin and dedication.
• •Foster Community in Every Communication: Use inclusive language ("Narumi family," "join the movement"). Encourage interaction, sharing, and dialogue. Make customers feel like valued members of a supportive community, not just purchasers.

Social Perception

Effective for Acne & Skin Issues, Cult Following/Loyal Community, Transformative Results, Trustworthy (due to founder's story and science claim), Engaging & Responsive (on social media)

Copy Examples

• •Headline (Website/Ad): Tired of Empty Promises? Discover Narumi Beauti: Real Science, Real Results, Real Confidence.
• •Instagram Caption: Your unfiltered journey to radiant skin starts here. ✨ So many of our Narumi family discovered the Magic Cream during their toughest skin battles – and never looked back. Share your story with us! #NarumiBeauti #RealSkinRealResults #AcneJourney #SkinConfidence
• •TikTok Video Concept Intro: They called it 'Magic' for a reason! ✨ Watch how Afroza’s own struggle with acne sparked a skincare revolution. This isn’t just a cream; it’s a decade of proven confidence. #NarumiMagicCream #SkincareTransformation #ScienceBackedBeauty #AcneSolutions
• •Product Description Snippet (Clarifying Acne Pads): Unleash your skin's potential. Our Clarifying Acne Pads, backed by dermatological science, don’t just fight acne; they empower your most confident self. Proven ingredients, visible results. #NarumiBeauti #ClearSkinJourney #ConfidentYou
• •Email Subject Line (for Relaunch/Offer): The Magic is Back! ✨ Rediscover the Narumi Beauti Glow That Started a Movement.