Brand Tone

Artisanal, Timeless, and Authentic

Brand Values

• •Craftsmanship
• •Quality & Durability
• •Heritage & Tradition
• •Authenticity
• •Made in America

Best Practices

• •Prioritize Storytelling: Every piece of copy, from a product title to a social media caption, should reinforce the "narrative." Talk about the origin of the leather, the crafting process, or how the product is designed to evolve with the user.
• •Use a Lexicon of Craft: Consistently use terms like "handcrafted," "artisanal," "full-grain," "traditional techniques," "heritage," and "made to last." This builds a strong association with quality and authenticity.
• •Emphasize Durability and Longevity: Frame products not as purchases, but as long-term investments. Use phrases like "guaranteed for life," "ages beautifully," and "a future heirloom" to communicate value beyond the initial sale.
• •Maintain a Personal and Honest Voice: Remind customers that the brand is run by real people. Be transparent about the natural variations in leather and the time it takes to craft each item. This builds trust and a personal connection.
• •Focus on Visual and Textual Harmony: Ensure all photography reflects the brand's values—clean, honest shots that highlight the texture and quality of the leather. The copy should complement these visuals by telling the story behind the image.

Social Perception

The brand is likely perceived by its customers as a reliable source for high-quality, durable leather goods that stand in contrast to mass-produced items. The lack of a significant social media presence means public perception is largely shaped by direct interaction with the product and website, leading to a small but likely loyal following that values the product's quality and the brand's story.

Copy Examples

• •More than a wallet, it's a companion for your journey. The Maverick is handcrafted from a single piece of full-grain American leather, designed to not only hold your essentials but to tell your story. With every scratch and patina, it becomes a unique reflection of the life you live. Built by hand, guaranteed for life.
• •The rhythm of the needle. The scent of real leather. This is where quality begins. We don't believe in shortcuts, just timeless techniques that ensure your belt lasts a lifetime. #Handmade #LeatherCraft #MadeinUSA #BuiltToLast #NarrativeLeather
• •Your Story, Carried in Leather. Handcrafted Goods Designed to Endure.
• •Narrative Leather was born from a simple idea: to create honest, high-quality leather goods that get better with age. Run by a husband and wife team in North Alabama, we control every step of the process, from design to the final stitch, ensuring every piece we make is worthy of carrying your story.
• •Inside the Workshop: A Look at How Your Wallet is Made.