Brand Tone

Passionate, professional, and aspirational, conveying earnestness and a genuine desire to connect through art.

Brand Values

• •Passion for Music
• •Creativity and Innovation
• •Connection with Fans
• •Positive Social Impact
• •Quality

Best Practices

• •Lead with Passion: Every piece of copy, whether it's a product description or a social media post, should reflect the band's genuine love for music.
• •Speak to the "Adventurer": Use aspirational language that resonates with the theme of journey and adventure present in their music and branding.
• •Maintain a Professional Image: While passionate, the tone should remain polished and professional. Avoid overly casual slang or grammar that could detract from the brand's image.
• •Acknowledge the Fans: Regularly include messages of gratitude and exclusivity to make the fans feel like a valued part of a community.
• •Focus on Quality and Exclusivity: Highlight the quality of the materials and the limited-edition nature of many of the items to reinforce their value beyond being simple merchandise.

Social Perception

Perceived as a talented, professional, and dedicated rock band with a loyal fanbase. They are seen as committed to their craft and part of a respected musical collective. Merchandise is viewed as an authentic extension of the band's identity, allowing fans to show support and connect on a deeper level.

Copy Examples

• •Wear the Music. Inspired by the sound of our latest adventure, this isn't just a t-shirt. It's a piece of the journey. Crafted for comfort and designed to make a statement, it's your new uniform for chasing dreams.
• •The Adventure, Now on Vinyl. You’ve heard it, you’ve lived it. Now, experience "Echoes of the Horizon" in the purest way possible. This limited-run vinyl is for the true collectors, the adventurers, the ones who know that music is meant to be felt.
• •Carry a piece of the tour. The energy, the lights, the music. Some things are unforgettable. This limited edition keychain, available only to our tour family, is a small reminder of the big moments we shared.
• •The Gift of Music and Memories. This holiday season, give more than just a gift. Give the feeling of a live show, the passion of a new song. Explore our collection of exclusive merchandise and find the perfect gift for the music lover in your life.
• •More than just a hoodie, it's a shield against the ordinary. Designed for the adventurers who find warmth in the music. #NaritaThomasSimpson #NTSMerch #MusicForLife