Brand Tone

Aspirational, creative, and personal, characterized by warm, inviting, inspiring, and relatable language.

Brand Values

• •Creativity and Passion
• •Quality and Craftsmanship
• •Individuality and Curation
• •Authenticity

Best Practices

• •Lead with the 'Why': Always connect the products back to the founder's passion and the brand's origin story. This reinforces the values of creativity and authenticity.
• •Use Warm and Personal Language: Employ inviting and personal phrases like "for your home," "we hope you'll love," and "a piece of our story." This maintains the friendly and intimate tone.
• •Highlight Craftsmanship and Quality: Consistently use descriptive words that speak to the quality of materials and the handmade nature of the products, such as "high-quality textiles," "hand-turned," and "beautifully crafted."
• •Emphasize Individuality: Encourage customers to create personal and unique spaces. Frame products as tools for self-expression within the home, not just as decorative items.
• •Maintain a Visually Cohesive Brand: Ensure that all visual content (photography, website design, social media) aligns with the brand's colorful, curated, and high-quality aesthetic, which in turn supports the written copy.

Social Perception

Positive, positioning it as a purveyor of beautiful, high-quality, unique, and colorful homewares. It is seen as a source for unique and desirable items, often featured in publications and stocked by curated retailers, solidifying its reputation as a desirable home decor brand.

Copy Examples

• •From a passion for color and a love for the collected home, our new series is born. Discover pieces designed not just to fill a space, but to tell your story. Welcome to the art of living beautifully.
• •Each lampshade is more than just fabric and thread; it's a piece of a dream I followed. Let it bring a little bit of that creative light and vibrant color into your favorite corner. #HandmadeWithPassion #HomeDecor
• •I believe a home should be a collection of what you love. After years in the world of numbers, I decided to follow my heart into the world of color and texture. Narissa Perks is the result of that leap – a celebration of creativity, craftsmanship, and the beauty of a home that is truly yours.
• •Tired of beige? Your home is calling for color.
• •Hand-turned from solid Beech wood and finished with a glossy lacquer, this lamp base is a testament to timeless craftsmanship. It’s not just a lamp; it’s a future heirloom, designed to be a joyful part of your home for years to come.