Brand Tone

traditional elegance and heartfelt heritage

Brand Values

• •Heritage and Tradition
• •Quality and Craftsmanship
• •Comfort and Elegance
• •Family

Best Practices

• •Always Lead with Heritage: In "About Us" sections, social media bios, and campaign storytelling, consistently reference the 1951 founding date and the multi-generational family history. It is your strongest unique selling proposition.
• •Use Elegant and Respectful Language: Employ words like "craftsmanship," "legacy," "tradition," "elegant," and "meticulous." Address customers respectfully, as seen in the "Dear quality product followers" example.
• •Showcase the Craft: Use visuals (photos and videos) that highlight the details of the slippers—the stitching, the materials, and the hands that make them. This visually reinforces the values of quality and craftsmanship.
• •Balance Tradition with Modern Application: While heritage is key, show the products in modern, relatable settings. Feature the "street slippers" in contemporary urban life and the "home slippers" in beautifully styled modern interiors to appeal to a broader audience.
• •Maintain a Cohesive Visual Identity: Use a consistent color palette and photographic style across the website and all social media channels. The current aesthetic of clean, product-focused shots on neutral backgrounds works well and should be maintained to convey a sense of premium quality.

Social Perception

The brand is perceived as a producer of high-quality, comfortable, and stylish slippers. The products are presented as durable and well-made, suitable for daily wear. The focus on heritage and being a multi-generational family business likely contributes to a perception of authenticity and trustworthiness among customers who value traditional craftsmanship.

Copy Examples

• •Since 1951, our family has been crafting more than just slippers; we've been weaving a legacy. With every stitch, experience four generations of Turkish tradition and unparalleled comfort. Narin Terlik Evi—walk with heritage.
• •Elegance isn't just for the outdoors. Adorn your steps at home with our signature crested slippers. Meticulously crafted for comfort, designed to make every moment a statement of style.
• •From our family's hands to your home. It’s not just a process; it’s a promise of quality that has lasted over 70 years. #NarinTerlikEvi #Craftsmanship #TurkishTradition
• •Comfort that follows you. Our street slippers blend timeless design with breathable materials, making them your perfect companion for summer strolls. Step into the season with Narin.
• •Dear friend of quality, at Narin Terlik Evi, we believe comfort is a luxury everyone deserves. As a subscriber, be the first to discover our new collection, where classic style meets modern comfort. A tradition of elegance, delivered to your door.