Brand Tone

Passionate and authentic, yet premium and minimalist. The tone is caring and problem-solving, emphasizing natural and sustainable aspects.

Brand Values

• •Pursuit of Perfection
• •Authenticity
• •Wellness & Self-Care
• •Quality & Efficacy
• •Sustainability

Best Practices

• •Always Speak from Experience: Use "we" to refer to the brand and connect with the "you" (the customer) over shared sauna experiences. Frame every message through the lens of a genuine sauna lover. Use authentic community language like "totonoi."
• •Focus on the "After": The brand's unique selling proposition is what happens *after* the sauna. Copy should consistently focus on solving post-sauna problems (dryness, sweat, odor) and enhancing the post-sauna feeling of calm and relaxation.
• •Maintain a Premium, Minimalist Voice: Less is more. Use clean, concise, and purposeful language. Avoid overly casual slang or hype. The tone should mirror the product's minimalist and stylish design.
• •Bridge Nature and Science: Consistently mention the natural origins of key ingredients like Finnish birch sap while also emphasizing the product's effective, science-backed formulation for hydration and cooling. This reinforces the values of both nature and quality.
• •Emphasize "The Ritual": Position NARI not just as a product, but as an essential part of the sauna ritual. Use words like "ritual," "journey," "step," and "complete" to elevate the act of applying the cream into a mindful practice that extends the benefits of the sauna itself.

Social Perception

Highly positive and niche-focused, perceived as community-oriented, aspirational, stylish, and versatile.

Copy Examples

• •The Ritual After the Ritual. Heat opens the pores. Silence clears the mind. NARI completes the journey. Our Finnish Birch Sap formula is designed to cool, hydrate, and lock in the perfect state of "totonoi." Don't just end your sauna. perfect it. #NariSauna #PerfectTotonoi #SaunaLife #SkincareForSauna #SelfCareRitual
• •From Sauna Heat to Complete Serenity. Your ultimate post-sauna skincare is here. Solve dryness and lock in that fresh, relaxed feeling.
• •That feeling when you leave the sauna, but the city heat brings back the sweat? We fixed that. Stay cool, calm, and perfectly hydrated with NARI. #SaunaProblems #Totonoi #NARI
• •NARI Body Cream: For the Perfection of Totonoi. Born from a passion for the perfect sauna experience. We’ve addressed the concerns that pull you from a state of bliss: post-sauna dryness, lingering odor, and stickiness. Infused with natural Finnish birch sap, our cream offers instant cooling relief and deep, non-greasy hydration. Its clean, subtle scent is designed for men and women, making it the essential final step in your wellness routine.
• •Still glowing from your last sauna?