Brand Tone

Empowering, Inspirational, Approachable, Friendly, Professional, High-Quality, Caring, Supportive

Brand Values

• •Empowerment
• •Quality
• •Uniqueness & Functionality
• •Customer Service
• •Inspiration & Affirmation
• •Self-Care/Self-Love
• •Community

Best Practices

• •Always Lead with Empowerment: Ensure that the core message of empowerment and building confidence is woven into all communications, whether it's a product description, social media post, or customer service interaction.
• •Use Affirmative and Positive Language: Incorporate uplifting words, affirmations (like those in product names), and a generally positive, encouraging vocabulary. Avoid overly technical jargon unless explaining product benefits clearly.
• •Maintain an Approachable, "Hey Beautiful" Voice: Address the audience in a friendly, warm, and inclusive manner. Make them feel like part of the Nardanae' Beauty family.
• •Highlight Quality and Professional Expertise Subtly: While the tone is friendly, don't forget to remind customers of the high-quality nature of the products and the professional expertise behind the brand. This builds trust and justifies the "luxury" aspect.
• •Create a "Brand Voice" Guide: Develop a simple internal guide with key empowering phrases, "do's and don'ts" for language, and examples of on-brand copy to ensure everyone creating content (social media managers, marketers, customer service) is aligned. This should include the core values of empowerment, quality, inspiration, and self-love.

Social Perception

Positive & Uplifting, Quality-Oriented, Community-Focused, Purpose-Driven

Copy Examples

• •Product Post (Instagram/Facebook): "Unlock your inner radiance with our 'I've Got This' matte liquid lipstick. More than just color, it's your daily affirmation to conquer the day with confidence. High-pigment, long-lasting, and designed by a pro for the queen you are. ✨ #nardanaebeauty #EmpowerYourBeauty #AffirmationMakeup"
• •Email Subject Line for New Collection: "Hey Beautiful, Your Next Level of Confidence Awaits! ✨" Email Body Snippet: "At Nardanae' Beauty, we believe makeup is a tool for empowerment. Our newest 'SELF-LOVE' collection is crafted with high-quality, skin-loving ingredients because you deserve moments of pure indulgence and care. Discover products designed to make you feel as amazing as you truly are."
• •Makeup Service Promotion (Website/Social): "Ready for a transformation that empowers? Book your professional makeup session with Nardanae' Beauty. Our founder, Narda Lawful-Simpson, and her team are dedicated to enhancing your natural beauty and boosting your confidence for any occasion. Let us help you shine. #NardanaeProMUA #ConfidentYou #BeautyServices"
• •Community Engagement Post (Instagram Story): "Hey #nardanaebeauties! 👋 How are you empowering yourselves this week? Share your wins, big or small, in the comments below! Let's lift each other up! P.S. Wearing your favorite Nardanae' shade while you do it? Tag us! 😉 #WomenSupportingWomen #NardanaeCommunity #DailyEmpowerment"
• •About Us Snippet (for a blog or feature): "More than just makeup, Nardanae' Beauty is a movement. Born from a journey of seeking strength and inspiration, our mission is to infuse every product and service with the power of affirmation and self-belief. We're here to help you not just look beautiful, but to *feel* undeniably confident and ready to walk in your purpose. #NardanaeVision #BeautyWithPurpose"