Brand Tone

Trendy and Fashion-Forward, Edgy yet Feminine, Playful and Creative, Aspirational but Accessible, Visually Driven

Brand Values

• •Individuality and Self-Expression
• •Trend Awareness
• •Curated Selection
• •Quality and Design
• •Stylish Edge

Best Practices

• •Embrace "Edgy Femininity": Ensure copy balances boldness with a sophisticated, feminine appeal. Use strong verbs and evocative adjectives that reflect this duality (e.g., "fierce yet graceful," "boldly chic").
• •Highlight Uniqueness and Curation: Emphasize the "select shop" aspect. Use phrases like "handpicked," "curated collection," "unique finds," "limited edition" to convey exclusivity and expert selection.
• •Incorporate Trend Language (Authentically): Stay updated on current fashion terminology and hashtags (e.g., #KoreanFashion, #StreetStyle, specific trend names), but integrate them naturally rather than just keyword stuffing. Show, don't just tell, how Narcissus is on-trend.
• •Empower Self-Expression: Reinforce the "NO! CONCEPT NO! RULE" philosophy. Encourage customers to experiment and create their own style. Use empowering language that focuses on individuality and confidence.
• •Maintain Visual-Verbal Cohesion: Ensure the language used in captions, product descriptions, and ads aligns with the visual aesthetic of the photography and videography. If the visuals are edgy and modern, the copy should reflect that energy. Use storytelling in captions that complements the visual narrative.

Social Perception

Chic and Unique Select Shop, Influential in Style, Source for Korean and Edgy Fashion, Trusted Curator

Copy Examples

• •Headline: Dare to be different. Discover pieces that scream *you*. Body: Tired of blending in? Narcissus curates fashion for the woman who writes her own rules. Mix, match, and make a statement. #NarcissusStyle #NoRulesFashion
• •Headline: Your Next Obsession: The [Product Name] Has Landed. Body: Edgy details meet feminine silhouettes. The new [Product Name] from Narcissus is everything you need to elevate your look this season. Limited stock – don't miss out. #KoreanFashionInspired #StreetStyleEdge
• •Headline: No Concept. No Rules. Just Pure Style. Body: At Narcissus, we believe fashion is about self-expression. Explore our latest collection of unique finds and designer picks that let your personality shine. What will your style say today? #ExpressYourself #UniqueFinds
• •Headline: From Catwalk to Closet: Global Trends, Curated for You. Body: We've scoured the globe (and the 'gram) for the hottest pieces. From Seoul's street style to European chic, find your next iconic look at Narcissus WEB STORE. #GlobalFashion #Trendsetter
• •Headline: Spotted on @narcissus_staff: The Perfect [Occasion] Look. Body: See how our stylists are wearing the latest arrivals. Get inspired to create your own standout moments with versatile pieces from Narcissus. Tag us in your #NarcissusOOTD! #StyledByNarcissus #FashionInspo