Brand Tone

Elegant & Sophisticated, Artistic & Expressive, Empowering & Confident, Romantic & Nostalgic, Passionate & Meticulous

Brand Values

• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Timelessness & Emotional Durability
• •Luxury & Exclusivity
• •Ethical & Conscious Production
• •Artistry & Innovation
• •Empowerment

Best Practices

• •Emphasize Artistry and Craftsmanship: Always highlight the meticulous detail, quality materials, and the wearable art aspect of each garment. Use words like meticulously crafted, intricate embellishments, sculptural silhouettes.
• •Speak to Individuality and Empowerment: Frame the copy around how NARCES helps the wearer express their unique style and feel confident. Use phrases like embrace your individuality, daring creations, empower and captivate.
• •Maintain an Elegant and Sophisticated Vocabulary: Choose words that reflect luxury, exclusivity, and refinement. Avoid overly casual or colloquial language. Think opulence, ethereal, glamour, sophistication.
• •Weave in the Narrative of Timelessness and Memories: Connect the garments to special moments and the idea of creating lasting memories. Use concepts like weaving memories, emotional durability, lasting and rare.
• •Subtly Integrate Ethical Values: When appropriate, mention the commitment to Canadian-made, sustainable practices, or conscious design to reinforce brand integrity without making it the sole focus, which remains luxury and artistry.

Social Perception

High-End & Luxurious, Unique & Artistic, Reputable & Trusted, Aspirational, Ethically Minded

Copy Examples

• •Headline: NARCES: Weaving Your Story into Silk and Embellishment. Body: More than a dress, it's a chapter. Each NARCES creation is meticulously crafted to not just adorn, but to express the unique narrative of the woman who wears it. Discover wearable art that becomes a cherished memory.
• •Headline: Embrace Your Radiance. Command the Moment. Body: NARCES designs for the woman who is unapologetically herself. Our gowns are an alchemy of modern artistry and timeless glamour, empowering you to feel as captivating as you truly are. Dare to be unforgettable.
• •Headline: The Art of Becoming. Body: At NARCES, we believe a gown is a transformation. It’s the quiet confidence of couture craftsmanship, the expressive power of a unique silhouette. Each piece is designed to not just fit your body, but to redefine it for your most significant moments.
• •Headline: Beyond the Occasion: Heirlooms in the Making. Body: Invest in more than a fleeting trend. NARCES offers slow luxury, where ethical production and conscious design culminate in garments of emotional durability. Pieces designed to mark a moment and last long beyond it, telling your story for generations.
• •Headline: Modern Vintage, Redefined. Body: Inspired by the romantic elegance of the past, crafted for the bold individual of today. NARCES blends intricate detailing with daring silhouettes, creating a signature aesthetic that is both nostalgic and strikingly new. Experience the allure.