Brand Tone

Aspirational, Feminine, and Empowering; consistently warm, inviting, positive, and evocative, aiming to inspire confidence and celebrate femininity.

Brand Values

• •Female Empowerment
• •Quality
• •Comfort
• •Authenticity (Brasilidade)
• •Confidence

Best Practices

• •Lead with Purpose: Always circle back to the "by women, for women" mission. This should be the guiding star for all copy, from product descriptions to social media captions. It adds depth and differentiates the brand from competitors.
• •Use Evocative, Sensory Language: Instead of just describing a product, describe the feeling. Use words like "sun-kissed," "sea breeze," "radiant," "effortless," and "vibrant." Transport the customer to the beach through your words.
• •Emphasize "Comfort" as much as "Beauty": Continuously reinforce that Nara Lua pieces are made for living in, not just for posing. Mentioning comfort and quality alongside style will build trust and appeal to a practical desire for durable, wearable swimwear.
• •Maintain a Warm and Inclusive Voice: Address your audience directly and warmly (e.g., "you," "your"). The tone should feel like a supportive and inspiring friend who wants you to feel your best.
• •Infuse "Brasilidade" Authentically: Ground the brand in its Brazilian heritage. Refer to the "soul of Brazil," the "vibrant colors of our coast," and the "endless summer" feeling. This creates a strong, authentic identity that is both aspirational and culturally rich.

Social Perception

Stylish, high-quality, and authentic. Perceived as a fashionable brand with an authentic connection to Brazilian beach culture, thoughtful in its design and purpose due to its "for women, by women" approach.

Copy Examples

• •Designed by women who dream of the sun, for women who aren't afraid to shine. Discover pieces that blend effortless comfort with the vibrant soul of Brazil. Ready to make your own sunshine?
• •This isn't just a bikini; it's a feeling. The Sofia set was crafted to celebrate your natural silhouette, offering a flawless fit that moves with you from sunrise to sunset. Made with high-quality, sustainable fabrics, it’s a piece of summer you’ll treasure forever.
• •Welcome to Nara Lua! We’re more than just a beachwear brand; we are a community of women who find strength in the sun and freedom by the sea. Every piece we create is a celebration of you. Use code BEMVINDA10 on your first order and find the perfect look to enhance your sunny days.
• •However you sea it, we’ve got the perfect fit for it. ✨
• •Tired of swimwear that doesn't get you? Nara Lua is beachwear with a purpose, designed by women, for women. Experience the perfect blend of Brazilian style, all-day comfort, and exceptional quality.