Brand Tone

Elegant & Sophisticated, Authentic & Traditional, Quality-focused & Expert, Personal & Passionate, Innovative

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Authenticity
• •Customer Satisfaction
• •Family Legacy
• •Beauty & Style

Best Practices

• •Emphasize Heritage and Authenticity: Consistently highlight the Turkish origins, traditional craftsmanship, and the "one-of-a-kind" nature of the rugs. Use words like "vintage," "traditional," "authentic," "handcrafted."
• •Maintain an Elegant and Sophisticated Tone: Use refined language that speaks to quality and artistry. Avoid overly casual slang or jargon. Focus on the beauty, luxury, and transformative power of the rugs.
• •Tell a Story: Frame the rugs not just as products, but as pieces with history and character. Use phrases like "weaves its own unique story," "steeped in tradition," "timeless treasure."
• •Highlight Quality and Expertise: Reference the family's generational expertise and the high standards of quality. Mention durable materials and meticulous vetting of each item.
• •Connect with Emotion: Appeal to the customer's desire to create a beautiful, personal, and elevated home space. Use words that evoke comfort, pride, and a sense of discovery.

Social Perception

Trusted, family-run expert in high-quality, authentic Turkish rugs. The language used implies a discerning clientele that values uniqueness, craftsmanship, and cultural heritage in their home decor.

Copy Examples

• •Headline: Unearth a Story in Every Thread. Discover Our Vintage Turkish Rug Collection. *Body:* For three generations, Naqshi has journeyed to bring you a curated selection of one-of-a-kind Oushak and tribal rugs, each piece rich with history and authentic Turkish craftsmanship. Transform your home with a timeless treasure.
• •Social Media Post: From the looms of Turkish artisans to the heart of your home. Our latest collection of traditional rugs blends timeless design with enduring quality. Find the perfect piece to elevate your space. #NaqshiHome #TurkishRugs #VintageDecor #LuxuryRugs
• •Product Description Snippet: Woven with passion and steeped in tradition, this [Rug Name] Oushak rug features a mesmerizing [Color/Pattern] palette. Its high-quality wool construction ensures lasting beauty and a luxurious feel underfoot, making it more than a rug – it's an heirloom.
• •Email Subject: Bring Authenticity Home: Explore New Arrivals at Naqshi. *Email Body Snippet:* Dear [Customer Name], At Naqshi, we believe your home should tell your story. Our family carefully selects each vintage Turkish rug for its unique character and exceptional quality, ensuring you receive an authentic piece of artistry.
• •Brand Tagline Idea: Naqshi: Weaving Generations of Turkish Tradition into Your Home.