Brand Tone

Elegant & Sophisticated, Respectful & Reverent (towards tradition and craftsmanship), Storytelling & Evocative, Authentic & Trustworthy, Modern & Accessible (while rooted in tradition)

Brand Values

• •Heritage & Tradition
• •Authenticity & Quality
• •Craftsmanship & Artistry
• •Individuality & Self-Expression
• •Creating Heirlooms
• •Sustainable & Ethical Practices
• •Global Reach & Accessibility

Best Practices

• •Embrace Storytelling: Every piece of copy, from product descriptions to social media posts, should aim to tell a small part of the larger brand story – the heritage, the artisan, the emotion. Connect the product to a narrative.
• •Use Evocative and Sensory Language: Describe the feel of the silk, the intricacy of the "naqsh" (imprint/design), the richness of the colors, and the cultural significance to immerse the reader. Words like "legacy," "heirloom," "masterpiece," "timeless," "handcrafted" reinforce the tone.
• •Maintain a Respectful and Appreciative Voice: Always speak of the Banarasi tradition, the weavers, and the craftsmanship with a tone of deep respect and admiration. This builds authenticity and trust.
• •Balance Tradition with Modern Appeal: While emphasizing heritage, ensure the language also appeals to contemporary sensibilities by highlighting how these traditional pieces fit into modern life and self-expression.
• •Ensure Authenticity in Claims: Be transparent about the handwoven nature, the types of silk used, and the connection to Banaras. Avoid hyperbole that cannot be substantiated, as the brand’s strength lies in its genuine heritage and quality.

Social Perception

A guardian of tradition, A purveyor of luxury and exclusivity, A thoughtful and story-driven brand, Trustworthy and quality-conscious

Copy Examples

• •Headline: Drape Yourself in History. Experience Naqsh Banaras. Body: More than a saree, it's a century of artistry woven into every thread. Discover handcrafted Banarasi silks that tell your unique story. Rooted in tradition, designed for today.
• •Headline: The Artisan's Imprint, Your Timeless Elegance. Body: Naqsh Banaras brings you authentic, handwoven masterpieces from the heart of Varanasi. Each saree, an heirloom in the making, reflects a legacy of unparalleled craftsmanship.
• •Headline: Beyond Fabric: A Naqsh Banaras Saree is a Feeling. Body: It’s the whisper of heritage, the touch of pure silk, the pride of tradition. Let our sarees be more than an outfit; let them be an experience, a memory, an extension of you.
• •Headline: Where Every Weave Matters: The Purity of Naqsh Banaras. Body: We honor the hands that create and the traditions that inspire. Explore our exclusive collection of Banarasi sarees, ethically crafted and authentically beautiful.
• •Headline: Redefining Banarasi for the Modern Muse. Body: Naqsh Banaras bridges generations, offering timeless elegance with a contemporary spirit. Find the Banarasi saree that speaks to your individual style and wear a legacy, reimagined.