Brand Tone

Promotional and aspirational, direct, urgent, sales-focused, informal, and trend-focused, appealing to a younger, style-conscious audience seeking affordable luxury.

Brand Values

• •Affordability
• •Trendiness
• •Accessibility
• •Aspiration

Best Practices

• •Embrace Aspirational Language: Use words like "elevate," "timeless," "luxury," "iconic," and "elegant" to describe the products, but always pair them with the core message of "affordability." This balances the aspirational feel with the practical price point.
• •Create Urgency (but Use it Wisely): Continue using phrases like "Limited Stock," "Sale Ends Soon," and "Don't Miss Out." This is effective for a sales-driven brand. However, ensure not every post creates urgency, as it can lead to audience fatigue.
• •Focus on the "Look," Not the "Make": Given that the brand sells replicas, the copy should focus on the aesthetic benefit. Instead of detailing the technical specifications (unless highlighting materials like stainless steel), describe how the jewelry makes the wearer feel—stylish, confident, and trendy.
• •Be Transparent in Your Own Channels: While the business model relies on "inspired" designs, it's crucial to avoid deceptive language. Using phrases like "the viral look you love" or "get the celebrity-inspired style" is a more transparent way to frame the product's appeal than passing it off as original. The term "master copy" should be used consistently if it's a key part of the business model.
• •Maintain a Consistent Voice Across Platforms: The energetic, promotional, and trend-focused tone seen on TikTok should be mirrored in website copy, product descriptions, and any future marketing materials. This creates a cohesive and recognizable brand identity for the customer, no matter where they interact with Naqoosh E Araish.

Social Perception

Divided; seen as a provider of trendy, affordable fast-fashion jewelry for a base interested in price and style, but also perceived as potentially low-quality or deceptive due to selling replicas and negative reviews.

Copy Examples

• •Elegance doesn't have to be expensive. Define your moments with our new collection of timeless watches. Tap to shop the look—affordability never looked so good. ✨ #WatchGoals #AffordableLuxury #NaqooshEAraish
• •YOUR LUXURY UPGRADE AWAITS. Get up to 70% off on all jewelry sets and watches. Don't just follow trends, own them. Limited time only!
• •Unlock your luck with our stunning Four-Leaf Clover Bracelet. Plated in radiant 18K gold and crafted from durable stainless steel, this piece is your perfect everyday charm. Get the iconic look you love, designed for the modern trendsetter.
• •Why wait for a special occasion? Treat yourself to the sparkle you deserve. Discover viral jewelry styles, starting from just Rs. 999. Shop Naqoosh E Araish now.
• •Psst... Your new favorite bracelet is on sale! 👀