Brand Tone

A blend of Expertise and Approachability, conveying confidence, authenticity, and passion for the craft.

Brand Values

• •Heritage & Tradition
• •Quality & Craftsmanship
• •Customer Trust
• •Authenticity

Best Practices

• •Always ground your copy in the brand's deep knowledge. Use phrases like "Crafted with experience," "Our butchers recommend," or "Aged for optimal flavour" to reinforce authority.
• •Regularly incorporate words and phrases from positive reviews into your marketing copy (e.g., "Our customers say it's the best..."). This builds social proof and maintains an authentic, approachable tone.
• •Avoid overly elaborate or poetic language. The tone is confident and straightforward. Focus on the tangible benefits: taste, quality, freshness, and the enjoyment of a good meal.
• •While highlighting heritage is key, also emphasize modern aspects like "Easy Cook Meal Ideas" or online ordering. This shows the brand is evolving with its customers' needs.
• •Center your copy around the product itself. Describe the texture, the aging process, the marbling, and the ideal cooking method. This passion for the product is a core part of the brand's authentic voice.

Social Perception

Customers perceive Napoleon Wallace as a trusted local expert and provider of premium, reliable, and consistent high-quality meat products.

Copy Examples

• •Crafted by experience, aged to perfection. Our 45-day dry-aged ribeye is more than just a steak; it's a century of butchery knowledge in every bite. Ready for your grill this weekend. #NapoleonWallace #DryAged #ButcherCraft #SteakNight
• •From Our Block to Your Table. Quality Meats, Backed by Generations of Expertise.
• •Tired of tasteless supermarket meat? Rediscover true flavour at Napoleon Wallace. Our customers call our sausages 'beautiful' and our steaks 'first-class.' Visit us in-store or order your breakfast and BBQ essentials online. Your journey to great meals starts here.
• •Can't decide? Let our experts choose for you. The Essentials Box is curated with our most popular cuts, from our succulent free-range chicken to our flavourful, hand-linked pork sausages. It's everything you need for a week of delicious, high-quality meals, backed by our family's tradition of butchery.
• •The Difference is in the Details. We're not just butchers; we're craftsmen. With over 100 years of combined experience, we know what it takes to deliver exceptional quality. Come in and taste the tradition.