Brand Tone

Passionate, friendly, confident, enthusiastic, and descriptive, like a "chili-head" or "pizza fanatic" sharing a discovery.

Brand Values

• •Authenticity
• •Quality & Simplicity
• •Versatility
• •Heritage-Inspired

Best Practices

• •Always Tell the "Why": Continuously reference the core brand story, reminding customers that the product was born from a passion for authentic Italian flavor and a desire to improve the American pizza experience.
• •Focus on "Enhance, Not Change": Consistently differentiate the product from vinegar-based hot sauces by using verbs like enhance, elevate, complement, finish, and awaken instead of cover, douse, or mask.
• •Speak with Passionate Authority: Write as a "pizza fanatic" or "chili-head," using enthusiastic, confident language and feeling like a friend sharing a delicious secret.
• •Highlight the "All-Natural" Angle: In every relevant piece of copy, mention the simple, quality ingredients, emphasizing phrases like "Just three simple ingredients" or "100% Extra Virgin Olive Oil."
• •Emphasize Versatility Beyond Pizza: Regularly showcase other uses like pasta, grilled meats, sandwiches, and breakfast dishes to broaden the product's appeal and encourage daily use, transforming it into a "kitchen staple."

Social Perception

Overwhelmingly positive; perceived as a high-quality, flavorful, superior, specialized, and gourmet alternative to generic hot sauces, complementing food without overpowering it.

Copy Examples

• •Your pizza is perfect. But is it *finished*? Don't just season it, elevate it. Naples Drizzle adds that smooth, fiery kick that crushed peppers can only dream of. This is the upgrade your slice has been waiting for. #TheItalianHotSauce
• •Stop Masking Your Food. Start Enhancing It. Our Italian Chili Oil is crafted with 100% extra virgin olive oil, not vinegar, to complement your favorite dishes with pure, authentic heat. Taste the difference passion makes.
• •For too long, pizza lovers have settled. Why douse a culinary masterpiece in a vinegary hot sauce made for tacos? We were inspired by Italy to create the perfect condiment for Italian food. Naples Drizzle: The heat that belongs.
• •Meet Pepperolio, your new kitchen essential. We take premium extra virgin olive oil and infuse it with a signature blend of red peppers and a touch of sea salt. The result? A perfectly balanced chili oil that brings a warm, flavorful heat to everything from pasta and grilled chicken to your morning eggs. All-natural, no preservatives, just pure deliciousness.
• •Ask for the Drizzle! Upgrade your slice with The Italian Hot Sauce. A smooth, authentic chili oil that beats dry pepper flakes every time. Take a bottle home!