Brand Tone

Artistic, Appreciative, and Refined

Brand Values

• •Artisanship & Craftsmanship
• •Beauty & Aesthetics
• •Storytelling & Tradition
• •Attention to Detail
• •Uniqueness & Originality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Artistic, Appreciative, Refined), core values, personality traits, and a "words to use/avoid" list. This ensures anyone writing for the brand understands the desired voice.
• •Focus on Storytelling: Emphasize the narrative behind the art, the artists, and the tradition of papercutting. Use descriptive language that paints a picture and evokes emotion, appealing to the "appreciative" aspect of the tone.
• •Maintain a Refined Vocabulary: Choose words carefully to reflect sophistication and respect for the art form. Avoid overly casual slang, jargon (unless explaining a technique respectfully), or clichés. Strive for clarity and elegance.
• •Highlight Artistry and Craftsmanship: Consistently weave in terms that emphasize the skill, detail, handcrafted nature, and uniqueness of the products. Words like "meticulous," "intricate," "handcrafted," "artisan," and "bespoke" can reinforce this.
• •Review and Edit for Consistency: Regularly review all copy across platforms (website, social media, emails, ads) to ensure it aligns with the established brand tone and values. A second pair of eyes can often catch inconsistencies.

Social Perception

A source of unique and beautiful art pieces. Respectful of artistic traditions and skills. Curators of fine craftsmanship. A niche brand appealing to those with an appreciation for art, design, and detailed handiwork.

Copy Examples

• •Discover the delicate dance of shadow and light in our 'Forest Whisper' papercut. Meticulously handcrafted, this piece captures the serene beauty of ancient woodlands, each incision a testament to the artist's dedication. A timeless addition to any space that values artistry and the quiet narratives of nature.
• •Unveiling 'Celestial Journey' – a new papercut marvel where traditional techniques meet cosmic inspiration. Every line, every delicate opening, tells a story of wonder. We're captivated by the artist's vision and the patient skill that brought this intricate universe to life. What stories does it spark for you? #PapercutArt #ArtisanalMagic #NaturalPhilosophyShop #HandcraftedBeauty #StorytellingArt
• •Dear Art Lover, We are thrilled to introduce our latest curated collection of papercut masterpieces. Journey through designs that speak of heritage, dreamscapes, and the exquisite beauty found in the hands of skilled artisans. Explore the collection and find a piece that resonates with your soul. [Link to Collection]
• •At Natural Philosophy, we believe art is a conversation across time. Papercutting, an ancient craft of profound beauty and intricacy, is a language we cherish. We partner with gifted artists to bring you pieces that are not just decorations, but heirlooms – each one a testament to the enduring power of human creativity and the stories held within a single sheet of paper.
• •Elevate Your Space with Exquisite Artistry. Natural Philosophy offers handcrafted papercuts that blend timeless tradition with contemporary elegance. Each piece is a unique expression, intricately brought to life. Discover art that inspires. Shop Now. [Link to Shop]