Brand Tone

Educational & Authoritative, Friendly & Approachable, Passionate & Enthusiastic, Supportive & Problem-Solving, Modern & Engaging

Brand Values

• •Conscious Hair Care (Włosing®)
• •Education & Empowerment
• •Quality & Efficacy
• •Community
• •Customer Focus & Personalization
• •Natural Ingredients & Polish Brands
• •Environmental Responsibility
• •Innovation & Pioneering Spirit

Best Practices

• •Embrace "Włosing" Terminology: Consistently use and explain terms like "włosing" (hairing) and "świadoma pielęgnacja" (conscious care) to reinforce your unique philosophy and educate your audience. This builds authority and a shared language with your community.
• •Educate Before You Sell: Prioritize providing valuable information, tips, and ingredient explanations in your content. Position sales as a natural outcome of helping customers make informed choices.
• •Showcase Expertise with Approachability: While highlighting Agnieszka Niedziałek's expertise and the science behind products, maintain a friendly, helpful, and even occasionally informal tone (like the "xD" on the About Us page) to remain relatable.
• •Foster Community Dialogue: Actively engage with comments and questions on social media. Encourage user-generated content and testimonials. Refer to the WŁOSING GROUP and the shared passion for hair care.
• •Be Solution-Oriented: Frame your product descriptions and advice around solving specific hair problems or achieving desired hair goals. Emphasize how your curated selection and expert knowledge can help customers.

Social Perception

Expert & Trusted Source, Community Hub, Quality Products & Curation, Helpful & Supportive, Innovative, Positive Customer Experiences

Copy Examples

• •Headline: Unlock Your Best Hair: It Starts with Understanding. Body: Tired of guessing games with your hair care? At napieknewlosy.pl, we believe in 'włosing' – conscious care that empowers you. Discover products with ingredients that truly work for *your* hair type. Let's find your perfect routine together! #ConsciousHairCare #NapieknewlosyExperts
• •Headline: Meet Hairy Tale Cosmetics – Where Science Meets Nature for Your Hair. Body: Born from passion and expertise, Hairy Tale Cosmetics (created by Włosing pioneer Agnieszka Niedziałek!) offers targeted solutions for your unique hair needs. Good ingredients, proven results. Ready for your fairy tale hair? #HairyTaleCosmetics #PolishBeauty
• •Headline: Curly, Coily, Wavy? We Were The FIRST in Poland to Get You! Body: Finding the right products for your curls shouldn't be a struggle. We proudly pioneered conscious care for curly hair in Poland, bringing you the best brands and advice. Embrace your beautiful texture with napieknewlosy.pl! #CurlyHairPoland #WłosingCurls
• •Headline: Got Hair Questions? Our Experts Have Answers! (It's FREE!) Body: Overwhelmed by choices? Don't know where to start with your hair care journey? Email us at porady@napieknewlosy.pl! Our passionate team is here to help you build your dream haircare basket, tailored just for you. #HairAdvice #NapieknewlosyCommunity
• •Headline (TikTok Style): 🏃‍♀️💨 DON'T WALK, RUN! Your hair will THANK YOU! Body: Seriously, the secret to amazing hair is @napieknewlosy.pl! Conscious care, amazing products (hello Hairy Tale Cosmetics!), and a community that GETS IT. What are you waiting for?! 😉 #HairGoals #Włosing #TikTokMadeMeBuyIt