Brand Tone

Artisanal, Serene, Minimalist, Elegant, Authentic, and Personal

Brand Values

• •Craftsmanship
• •Sustainability
• •Mediterranean Inspired
• •Uniqueness

Best Practices

• •Emphasize "Handmade" and "Studio": Consistently use words that reinforce the artisanal nature of the products. This differentiates the brand from mass-produced competitors and justifies its value.
• •Use Sensory and Evocative Language: Describe the feel of the ceramics, the inspiration from the Mediterranean, and the calming aesthetic. Words like "serene," "sun-drenched," "earthy," and "sculptural" will build a consistent world around the brand.
• •Tell the "Why" Behind Each Piece: Connect products to their inspiration. Was a necklace inspired by a specific shell found on a beach? Was a vase's shape influenced by ancient pottery? Storytelling adds depth and reinforces brand values.
• •Maintain a Minimalist Visual Identity: The clean, elegant aesthetic of the website should be mirrored in all communications, including social media and emails. This visual consistency reinforces the brand's minimalist and sophisticated tone.
• •Address the Brand Name Confusion Head-On: Given the severe negative sentiment for the other "Nape The Brand," it is crucial to proactively differentiate. Consider adding a clarifying statement like "The Original Handmade Ceramics Studio" to the website header or social media bios. Engage with the positive reviews and use testimonials to build a distinct and trustworthy identity.

Social Perception

Highly polarized and confused, with a positive perception for the ceramic jewelry brand (based on reviews) severely overshadowed by the overwhelmingly negative perception of a similarly named fast-fashion brand, creating significant brand reputation challenges.

Copy Examples

• •Sculpted by hand, inspired by the sea. Each curve and contour of our Sol Earrings tells a story of slow, mindful creation. Wear a piece of the Mediterranean. #NapeTheBrand #CeramicJewelry #HandmadeInSpain #SlowFashion
• •Where Clay Meets Coastline. Discover timeless, handmade ceramic jewelry and objects, crafted in our Madrid studio. A tribute to the art of imperfection.
• •The Onda Vase is a quiet conversation between the artist's hand and the earth. Its gentle waves are shaped and glazed individually, ensuring no two are ever exactly alike. A perfect vessel for a single stem or as a standalone sculptural object, it brings a touch of serene, Mediterranean artistry to your space.
• •From Our Studio to Your Home: The Art of Slow Living
• •Nape The Brand was born from a desire to move slower and appreciate more. In a world of fleeting trends, we choose the enduring beauty of handcrafted objects. Our ceramics are not just accessories; they are small reminders to find beauty in the imperfect and to cherish the hands that make them.