Brand Tone

Friendly, innovative, and wellness-focused, combining professional expertise with a relatable, customer-centric, encouraging, and solution-oriented approach.

Brand Values

• •Innovation and Ergonomic Excellence
• •Wellness and Comfort
• •Customer-Centricity
• •Global Ambition
• •Productivity through Rest

Best Practices

• •Create a Brand Voice Guide: Develop a comprehensive document that outlines the brand's personality, tone, and style. This guide should include "do's and don'ts" to ensure all communication, from social media posts to customer service emails, is consistent.
• •Understand Your Audience: Tailor your messaging to resonate with your target audience's needs and preferences while maintaining the core brand voice.
• •Be Authentic: Let the brand's genuine passion for wellness and innovation shine through in all content. Avoid jargon and speak to customers in a clear, relatable, and empathetic manner.
• •Tell Your Brand Story: Consistently weave the brand's unique origin story from Airbus to a global brand into marketing materials. This narrative builds credibility and a stronger connection with the audience.
• •Maintain Consistency Across All Channels: Ensure that the brand's voice and visual identity are uniform across the website, social media, email marketing, and any other customer touchpoints. Regular audits of content can help maintain this consistency.

Social Perception

Perceived as an innovative, high-quality, and trustworthy brand that offers a practical solution to discomfort during travel and sitting. Customers value its unique design and usefulness, bolstered by its credibility from appearances like Shark Tank India and subsequent awards, establishing it as a recognized global business.

Copy Examples

• •Your Desk Chair Just Became a First-Class Seat. Long hours at your desk don't have to be a pain in the neck. The napEazy pillow provides the ergonomic support you need to stay comfortable and focused. Transform your workday, one nap at a time.
• •The Ultimate Travel Hack for Power Nappers. Arrive at your destination feeling refreshed and ready to explore. The versatile napEazy pillow is your secret weapon against travel fatigue, offering comfort in any seat.
• •Stop Counting Sheep. Start Napping Smarter. Boost your productivity with the power of a perfect nap. Engineered for optimal comfort and support, napEazy helps you recharge and conquer the rest of your day.
• •The Perfect Gift for the Person Who Has Everything (Except a Good Nap). Give the gift of comfort. The napEazy pillow is a thoughtful and practical present for the frequent traveler, the dedicated professional, or anyone who deserves a little extra rest and relaxation.
• •From Airbus Engineers to Your Everyday Comfort. Born from aerospace innovation, the napEazy pillow is designed with precision to provide unparalleled support for your neck, back, and lumbar regions. Experience the difference that expert engineering can make.