Brand Tone

Elegant, Nature-Inspired, Curated, Contemporary Classic, Aspirational

Brand Values

• •Beauty of Home
• •Quality Craftsmanship
• •Understated Elegance
• •Connection to Nature
• •Curated Selection
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, serene, sophisticated, warm, descriptive) with examples of 'do's and don'ts.' This ensures anyone writing copy understands the desired voice.
• •Use Evocative & Sensory Language: Appeal to the senses by using descriptive adjectives and verbs that paint a picture of the Napa-inspired lifestyle. Words like 'serene,' 'handcrafted,' 'sun-dappled,' 'timeless,' 'understated,' 'curated' can reinforce the tone.
• •Focus on 'Elevating' and 'Inspiring': Frame product descriptions and marketing messages around the benefit of how Napa Home & Garden items can elevate a customer's living space and inspire a more beautiful life, rather than just listing features.
• •Maintain an Understated Confidence: The tone should be confident in its quality and aesthetic but avoid overly aggressive sales language or fleeting trends. Let the beauty and craftsmanship of the products speak for themselves, supported by elegant descriptions.
• •Ensure Consistency Across All Channels: Whether it's a website product description, an Instagram caption, a Pinterest pin, or an email newsletter, the tone should remain consistent. Regularly review content across platforms to ensure alignment.

Social Perception

Positive for Quality and Aesthetics, Designer-Approved, Wholesale Focus with Retail Availability, Premium, Associated with Napa Valley Lifestyle

Copy Examples

• •Discover the artistry of imperfection. Each vase in our new collection is meticulously handcrafted by global artisans, bringing a touch of curated elegance and soulful charm to your cherished spaces. Elevate your home with unique silhouettes inspired by nature's own designs.
• •As dusk settles, let your garden glow. Our new solar lanterns blend timeless design with gentle illumination, creating an effortlessly sophisticated ambiance for your outdoor evenings. Inspired by the serene twilight of Napa Valley.
• •Embrace everlasting spring. Our exquisite faux botanicals capture nature's fleeting beauty with unparalleled realism. Curated for their lifelike detail and enduring elegance, they bring a refreshing touch to any room, no green thumb required.
• •Blur the lines between indoors and out with unparalleled comfort and style. Our new Jacquard woven pillows, crafted for resilience and a sumptuously soft touch, invite you to experience sophisticated relaxation, wherever you choose to unwind.
• •Napa Home & Garden: Curating timeless elegance for every corner of your home, inspired by the art of beautiful living.