Brand Tone

Expert & Trustworthy, Caring & Personal, Traditional & Proud

Brand Values

• •Quality & Craftsmanship
• •Heritage & Experience
• •Customer Well-being
• •Trust & Transparency
• •Adaptability

Best Practices

• •Lead with Heritage: Always anchor the brand story in its 40-year history and family tradition. Phrases like "From our family to yours," "Decades of experience," and "The art of mattress making" reinforce this core identity.
• •Emphasize "Handmade" and "Tailor-Made": These are your key differentiators. Use this language across all platforms to move the conversation from a generic product to a personalized solution.
• •Educate, Don't Just Sell: Use the blog and social media to share expertise on sleep science and wellness. This builds trust and positions the brand as a caring expert, not just a retailer.
• •Adopt a Personal, Warm Voice: When interacting with customers online, maintain a tone that is approachable, polite, and genuinely helpful. Address customers by name when possible and answer questions thoroughly, reflecting the personal service of a family business.
• •Use High-Quality, Authentic Visuals: Ensure all photography and videography reflect the brand's commitment to quality. Showcase the natural materials, the craftsmanship details, and serene environments that evoke feelings of comfort and rest. Avoid generic stock photos.

Social Perception

Perceived as a credible, professional, local, established, family-owned business specializing in high-quality, custom-made mattresses. Current social perception is primarily shaped by brand's own messaging due to limited online reviews and customer-generated content.

Copy Examples

• •Four Generations of Craftsmanship. 40 Years of Perfecting Your Sleep. At NAOUSSA STROM, mattress making is a family tradition. We blend decades of expertise with the finest natural materials to create a handmade mattress that’s not just built for you, but is a part of our legacy. Experience the difference that heritage makes.
• •It’s all in the details. Every stitch, every layer of natural latex, every handmade finish is a promise of quality from our family to yours. This isn't just a mattress; it's our 40-year commitment to your best night's sleep. #NaoussaStrom #HandmadeMattress #QualitySleep #Craftsmanship
• •Your Health is an Investment. Start with Your Sleep. Did you know that the quality of your mattress directly impacts your energy, mood, and overall health? Don't settle for a one-size-fits-all solution. At NAOUSSA STROM, we create tailor-made mattresses designed for your body's unique needs. Talk to our sleep experts today and wake up to a better you.
• •Pure Comfort, Naturally. Discover the embrace of our 100% Natural Latex mattress. Sourced for its purity and resilience, it provides unparalleled ergonomic support and superior breathability to keep you cool all night long. With 7 distinct zones of comfort, it adapts perfectly to your body, relieving pressure points and ensuring a deep, restorative sleep. Handcrafted with passion, guaranteed by tradition.
• •Orthopedic or Anatomic? The Answer from a 40-Year-Old Secret. For decades, we've answered the most common question in sleep: "What's the right mattress for me?" The truth is, it's personal. Let our family's experience guide you to the perfect fit. Read on to learn the secrets to choosing the right support...