Brand Tone

Scientific & Educational, Caring & Empathetic, Trustworthy & Reliable, Respectful, Professional & Clean

Brand Values

• •Ecobiology: Respecting the skin as an ecosystem and working with its natural biology. This is the foundational principle.
• •Skin Health First: Prioritizing the long-term health and balance of the skin over superficial fixes.
• •Scientific Innovation: Committing to research and development to create effective and safe skincare.
• •Transparency: Providing clear information about product ingredients and their purpose.
• •Efficacy & Safety: Ensuring products are both effective for stated concerns and safe for the skin, especially sensitive types.
• •Human-centric: With a mission focused on 'Humankind' and 'Care first,' reinvesting in the company and human development projects rather than just dividends.

Best Practices

• •Emphasize 'Ecobiology': Consistently weave in the core philosophy of respecting the skin as an ecosystem and working with its natural processes. Explain how this benefits the skin.
• •Maintain a Scientific yet Accessible Tone: Use clear, informative language that conveys expertise without being overly technical or alienating. Focus on the science behind the benefits.
• •Focus on Skin Health and Solutions: Frame product benefits around achieving and maintaining healthy skin, rather than just aesthetic improvements. Address specific skin concerns with empathy.
• •Highlight Brand Heritage & Expertise: Reference the dermatological backing of Bioderma and the aesthetic science of Institut Esthederm, reinforcing trust and credibility.
• •Be Transparent and Educational: Provide information about ingredients, product mechanisms (simplified), and the 'why' behind the formulations, empowering customers to make informed choices.

Social Perception

NAOS STORE is perceived as a reliable online retailer for high-quality, dermatologically-backed skincare brands (Bioderma and Institut Esthederm). Customers generally trust the effectiveness of the products, especially for sensitive, problematic, or specific skin concerns like dryness, redness, or aging. The brands sold (Bioderma and Institut Esthederm) are seen as reputable and scientifically grounded. There's an expectation of efficacy and quality, and while not the cheapest, many find the value in the results. The connection to NAOS and its 'ecobiology' philosophy lends credibility and a sense of a more thoughtful, skin-respectful approach to skincare.

Copy Examples

• •Headline: Understand Your Skin's Ecosystem. Restore Its Health. Body: At NAOS STORE, we bring you skincare rooted in ecobiology. Discover Bioderma and Institut Esthederm – products designed to work in harmony with your skin's natural biology for lasting health and radiance. Explore solutions that respect and strengthen your skin from within.
• •Headline: Beyond Surface-Level: Care That Respects Your Skin. Body: NAOS STORE offers clinically-backed skincare that goes deeper. Powered by NAOS's 'Care first' mission, our curated Bioderma and Institut Esthederm ranges are formulated to preserve your skin's delicate balance and address concerns with ingredients your skin truly understands.
• •Headline: Sensitive Skin? Find Your Solution with Dermatological Science. Body: Don't just manage sensitivity, empower your skin. NAOS STORE provides access to Bioderma's expert formulations, developed with dermatologists to soothe, protect, and strengthen even the most reactive skin. Experience the comfort of scientifically proven care.
• •Headline: Invest in Your Skin's Future: The Power of Ecobiology. Body: Your skin is a living ecosystem. NAOS STORE offers Institut Esthederm's advanced skincare, designed with the philosophy of ecobiology to support its long-term vitality and beauty. Teach your skin to thrive, naturally and sustainably.
• •Headline: Transparent Skincare. Visible Results. Body: At NAOS STORE, we believe in clarity. Discover the science behind Bioderma and Institut Esthederm, brands that prioritize effective, biomimetic ingredients. Learn what's in your products and why, and achieve the healthy skin you deserve.