Brand Tone

Authentic, Technical, and No-Nonsense

Brand Values

• •Expertise
• •Reliability
• •Accessibility

Best Practices

• •Speak the Language: Always use industry-standard terminology (e.g., "rig," "drivetrain," specific engine models). Avoid overly simplistic or generic marketing language. The customer is an expert; speak to them like one.
• •Prioritize Information over Persuasion: The core of the copy should be useful information: specs, model years, condition, and part numbers. Trust is built through transparency, not flashy slogans.
• •Show, Don't Just Tell: Continue leveraging video and high-quality photos of the actual parts and work being done. This authentic content is the strongest marketing asset the brand has. Every piece of copy should be backed by this visual proof of expertise.
• •Maintain a Direct and Helpful Tone: Keep sentences clear, concise, and to the point. When interacting on social media, be helpful and answer technical questions directly. This reinforces the brand's value as a reliable resource.
• •Be Consistent Across All Channels: The no-nonsense, expert tone on the website must match the tone in Facebook comments, YouTube video descriptions, and email newsletters. This consistency builds a strong, recognizable, and trustworthy brand identity.

Social Perception

A Niche, Trusted Specialist

Copy Examples

• •Inside a 2019 Cummins X15. Solid performance you can count on. We've got three in stock and ready to ship. Need specs? Call us. (678)-951-4180. #Cummins #X15 #TruckEngine #DieselPower #NaomisTruckParts
• •Keep Your Rig Running. Quality used engines, transmissions, and components from the brands you trust. Expert-tested and ready for the road.
• •2016 Detroit DD13 Engine - Tested and Warrantied. This 2016 Detroit DD13 unit has been thoroughly inspected by our in-house technicians. All critical components are verified and the engine is ready for installation. A reliable workhorse for your freight hauling needs. Full specs available on request. We ship nationwide.
• •The parts you need. The expertise you trust. Naomi's Truck Parts. From full engine blocks to transmissions, we've got the heavy-duty parts to get you back on the road. What are you working on this week? #TruckRepair #HeavyDuty #MechanicLife #DieselTech
• •New Inventory: Cummins ISX15 + DD13 and Transmission Deals