Brand Tone

personal, passionate, authentic, approachable, informative, confident, and heartfelt

Brand Values

• •Authenticity and Craftsmanship
• •Sustainability and Responsibility
• •Creativity and Boldness
• •Personal Connection
• •Quality and Durability

Best Practices

• •Lead with the Human Touch: Always start from the perspective of a passionate creator. Use "I" and "my" when appropriate to reinforce the personal nature of the brand. Phrases like "From my workshop" or "I love creating" are powerful.
• •Champion Sustainability in Every Message: The use of "recycled silver" and "reclaimed copper" is a significant brand asset. Mention it frequently and proudly in product descriptions, social media posts, and ads.
• •Use Descriptive and Evocative Language: Instead of just listing features, use words that evoke a sense of creativity and quality. "Bold shapes," "vibrant colors," "organic process," and "contemporary designs" paint a vivid picture for the customer.
• •Emphasize the "Unique by Nature" Aspect: Consistently remind customers that the handcrafted process, particularly with enameling, results in one-of-a-kind pieces. This turns a product feature into a unique selling proposition.
• •Maintain a Warm and Approachable Tone: Write as if you are having a conversation with a friend who is interested in your work. Be open, be passionate, and always invite dialogue, whether it's a question about a product or a custom request.

Social Perception

Perceived as a high-quality, trustworthy, and personal brand, customers value its uniqueness, craftsmanship, and exceptional customer service. It's seen as a personal venture by a passionate artist, fostering strong loyalty.

Copy Examples

• •From my hands to yours. Introducing our latest collection, where bold, contemporary design meets sustainable craftsmanship. Each piece is handcrafted in our South Wales workshop from recycled sterling silver and reclaimed copper, ready to tell its own story. Which one will be yours?
• •Beauty that doesn't compromise. At NaomiRaeByDesign, we pour our passion into creating stunning, modern jewelry from 100% recycled silver and reclaimed copper. It's style with integrity, designed for those who care. Shop consciously, wear boldly.
• •Hold them close, always. Our Memorial Jewellery is crafted with the utmost care and respect, designed to encapsulate a small part of your loved one in a beautiful, contemporary piece you can cherish forever. A truly personal tribute, lovingly made.
• •(Video shows close-ups of powdered glass, the piece going into the kiln, and the final vibrant color reveal) The magic of enamel! Watch as we transform reclaimed copper and powdered glass into a unique, wearable piece of art. No two are ever the same! #handmadejewellery #enameling #sustainabledesign #artisan
• •The perfect blend of modern and timeless. This bracelet is handcrafted from 100% recycled sterling silver, with each link shaped and polished in our studio. Designed for everyday wear, it’s a durable and stylish staple for any occasion. A piece of integrity, made to last.