Brand Tone

Thoughtful & Artisanal, Personal & Intimate, Empowering & Inclusive, Authentic & Transparent, Slightly Irreverent/Playful

Brand Values

• •Quality & Craftsmanship
• •Meaningful Products & Process
• •Individuality & Self-Expression
• •Body Positivity & Inclusivity
• •Sustainability & Ethical Production
• •Hard Work & Artistry
• •Customer Connection & Service

Best Practices

• •Embrace Imperfection and Authenticity: Don't be afraid to be human. Acknowledge the effort behind your work ("it's comically hard to make great objects"). This builds trust and resonates with the brand's artistic, hands-on nature.
• •Speak Directly and Personally: Use "you" and "we" to foster a connection. Maintain an open, conversational style, as if speaking directly to an individual customer who shares your values. Ask questions and invite dialogue.
• •Highlight the "Why" Not Just the "What": Go beyond describing the product; explain the intention, the process, and the values embedded in it (e.g., "Why we do it? To remind you what you're capable of"). Connect garments to the wearer's life and aspirations.
• •Champion Inclusivity in Language and Imagery: Ensure your copy reflects the brand's commitment to all body types, ages, and identities. Use inclusive language and continue to showcase diverse representation, reinforcing the message that your clothes are for everyone.
• •Balance Artistry with Practicality: While the tone is thoughtful and artistic, remember the "Workwear" aspect. The copy should convey both the beauty/meaning and the functionality/durability of the garments. They are made to be *lived in* and *worked in*.

Social Perception

Highly Regarded for Quality and Design, Appreciated for Inclusivity, Trusted for Customer Service, Seen as a "Cult-Favorite", Understood as a Slow Fashion Brand, Considered Worth the Price

Copy Examples

• •Instagram Post (New Shirt Launch): "Meet The Architect's Oxford. Crafted for your life's work, and the quiet revolutions you lead every day. Made slowly, thoughtfully, right here in Brooklyn. Because what you wear should be as capable as you are. #NaomiNomi #LifesWorkwear #MadeInNYC #SlowFashion"
• •Website Product Description Snippet: "This isn't just a shirt; it's a second skin for your ambitions. Woven from [Specific Natural Material], its beauty lies in the details – the subtle [detail], the way it moves with you, not against you. We obsessed over every stitch, so you can focus on your narrative. What will you create in yours?"
• •Email Newsletter Subject Line: Your Story, Woven In. Email Body Snippet: "At NAOMI NOMI, we believe clothing is more than just fabric. It's a dialogue with the world, a testament to your journey. Our latest collection is an ode to [inspiration behind collection], designed to empower your every move. Explore pieces made with intention, for a life lived deliberately."
• •"About Us" Page Excerpt: "We're a small team of (mostly) women who believe in the power of a well-made garment. We get our hands dirty, we celebrate the imperfections that make things beautiful, and we’re not afraid to say that making meaningful things is hard, but worth it. We’re here to dress you for your life’s work – the messy, the brilliant, the beautifully unfinished."
• •Social Media Ad Copy: "Tired of clothes that don't get you? We make Life's Workwear. Garments that fit your body, not the other way around. Designed with brilliant materials, made to last generations. Discover NAOMI NOMI – clothes for those with something to say. [Link to website]"