Brand Tone

Whimsical, Passionate, and Approachable

Brand Values

• •Artisanal Craftsmanship
• •Joy and Playfulness
• •Creative Exploration
• •Community

Best Practices

• •Lead with "Whimsical" and "Handmade": Always use descriptive words that evoke a sense of playfulness and craftsmanship. Terms like "charming," "whimsical," "playful," "handmade," "hand-glazed," and "one-of-a-kind" should be staples in your copy.
• •Tell the Story of Each Piece: Briefly explain the process. Mentioning that pieces are cast from original molds, hand-finished, or that glazes are uniquely combined reinforces the value and artistry, justifying the price point and creating a connection.
• •Keep the Artist at the Forefront: Use "I" in social media captions and the "About" section to maintain the personal, approachable feel of a solo artist. Share the passion, the trial-and-error (like the TikTok about drying times), and the excitement of the creative process.
• •Focus on the "Why" - Bringing Joy: Connect the product to the customer's feeling. The goal isn't just to sell a pot; it's to "bring joy," "add charm," or "give a plant a personality." Frame the copy around this emotional benefit.
• •Use Simple, Evocative Language: Avoid overly technical jargon. The language should be as clear and accessible as the designs are charming. Write as if you're enthusiastically telling a friend about your latest creation.

Social Perception

Perceived as a creator of unique, high-quality, and charming artisan goods. Seen as a go-to for unique gifts, particularly for animal lovers. Recognized as a legitimate and respected artist in the ceramics field, whose work is both artistic and functional.

Copy Examples

• •Give your favorite succulent a sly new home. Handmade in our Denver studio, this ceramic fox planter is cast from an original mold and hand-glazed for a one-of-a-kind, painterly finish. Perfect for bringing a touch of whimsical woodland charm to your windowsill or bookshelf.
• •Each bear gets its own personality! I am in love with how the glaze transforms in the kiln, making every single planter a unique piece of art. Can't wait to see how this little guy turns out. #naominickersonceramics #ceramics #potterylove #handmade #animalplanter
• •Functional, Playful, Handmade. Discover unique animal planters and sculptures crafted to bring joy to your space. Welcome to Naomi Nickerson Ceramics.
• •Psst... Freshly fired friends are here! 🐾
• •From her studio in Denver, artist Naomi Nickerson creates whimsical ceramic animal planters that are both practical and playful. A painter turned potter, she combines slipcasting with unique, hand-applied glazes to give every creation its own charming personality. Each piece is crafted to nurture a plant and bring a little bit of joy.