Brand Tone

Empathetic & Supportive, Informative & Educational, Positive & Empowering, Friendly & Approachable, Passionate & Authentic, Playful & Modern (especially on TikTok)

Brand Values

• •Health & Wellbeing
• •Sustainability & Eco-consciousness
• •Quality & Craftsmanship
• •Comfort & Practicality
• •Empowerment & Normalization
• •Customer-centricity

Best Practices

• •Always Lead with Empathy: Start by acknowledging the user's potential needs, concerns, or desires related to menstrual health and sustainability. Use understanding and supportive language.
• •Educate, Don't Just Sell: Provide valuable information about the benefits of reusable pads (health, environment, cost) and how to use/care for them. This builds trust and positions the brand as an expert.
• •Maintain a Positive and Empowering Narrative: Frame menstruation and the switch to reusables as a positive, empowering choice for both the individual and the planet. Avoid fear-mongering; focus on solutions and benefits.
• •Use Clear, Accessible Language: Avoid overly technical jargon. Make the information easy to understand for someone new to reusable products. Keep the tone friendly and approachable.
• •Showcase Your Values Consistently: Ensure that messages about health, sustainability, quality, and empowerment are woven into all communications, from product descriptions to social media posts. Highlight the "why" behind the brand.

Social Perception

Positive & Trusted, Eco-Friendly Champion, Caring & Understanding, Innovative & Fun

Copy Examples

• •Headline: Tired of irritation and waste? Embrace your cycle with the loving comfort of Nao Lady. Body: Rediscover period peace with our super-soft, ultra-absorbent reusable pads. Made with love and the planet in mind, so you can feel good, inside and out. #NaoLadyComfort #SustainablePeriods
• •Headline: Let's talk periods. Honestly. Comfortably. Sustainably. Body: At Nao Lady, we believe your period shouldn't be a pain – for you or the planet. Our beautifully designed reusable pads are here to change your cycle experience for the better. Gentle on your skin, kind to the Earth. #PeriodPositive #EcoFriendlyChoices
• •Headline: Say Goodbye to Leaks & Hello to Happy Periods! Body: Experience the Nao Lady difference! Our high-quality reusable pads offer incredible absorbency and a secure fit, so you can go about your day (and night!) with total confidence. Plus, those cute prints? Just a bonus! #NaoLadyPads #WorryFreePeriods
• •Headline: Join the Reusable Revolution! Your Body & Planet Will Thank You. Body: Make the switch to Nao Lady reusable pads and reduce your environmental footprint while giving your body the gentle care it deserves. It's a simple change with a big impact. Ready to feel the difference? #GoReusable #HealthyCycle
• •Headline: From Our Family to Yours: A Kinder Period Experience. Body: Nao Lady was born from a mother's love, and that care is stitched into every pad we make. Discover a softer, healthier, and more eco-conscious way to manage your menstruation. Because you deserve comfort and quality, always. #MadeWithLove #NaoLadyCare