Brand Tone

Professional, Traditional, and Service-Oriented.

Brand Values

• •Quality
• •Reliability
• •Discretion

Best Practices

• •Prioritize Clarity and Professionalism: Avoid overly casual language, slang, or emojis in all communications. The copy should be clear, concise, and reflect the high quality of the products.
• •Emphasize Expertise and Curation: Use language that highlights the thought and knowledge behind the product selection. Phrases like 'expertly selected,' 'curated collection,' and 'classic vintage' reinforce the brand's value.
• •Focus on the Recipient's Experience: Frame the products not just by their features, but by the impression they leave. Write about 'making a statement,' 'showing appreciation,' and 'celebrating success.'
• •Maintain a Consistent Visual Identity: Ensure that the website's design, typography, and imagery are professional and traditional, complementing the tone of the copy.
• •Develop a Personalised Communication Strategy: Given the lack of a broad social media presence, invest in high-quality, personalised communication channels like email newsletters for existing clients or direct outreach, where the service-oriented tone can be most effective.

Social Perception

Neutral to Invisible in the broad public sphere.

Copy Examples

• •The Art of Appreciation. Discover curated wine selections and distinguished corporate gifts that make a lasting impression.
• •A classic choice for the discerning palate. This 2019 Victor Bérard Châteauneuf-du-Pape offers a rich and structured experience, perfect for celebrating milestones and strengthening business relationships.
• •Elegant Corporate Gifting Solutions from Nan wijn en relatiegeschenken
• •For over [Number] years, Nan wijn en relatiegeschenken has been dedicated to providing exceptional wines and memorable gifts. We believe in the power of a thoughtful gesture to build and maintain strong professional connections.
• •Request a Personalised Consultation