Tono de Marca

Thoughtful & Mindful, Design-Oriented & Passionate, Approachable & Human, Innovative (in an analog way)

Valores de Marca

• •Tangible Experiences
• •Timeless Design & Quality Craftsmanship
• •Well-being & Mindful Living
• •Sustainability & Environmental Responsibility
• •Simplicity & Intention

Mejores Prácticas

• •Prioritize "Why": Always circle back to Nanu's core mission of fostering a healthier relationship with time and reducing screen dependency. Let this "why" infuse all messaging.
• •Emphasize Tactility and Craftsmanship: Use descriptive language that evokes the feel, weight, and quality of the materials. Highlight the design process and the intention behind each feature.
• •Speak with (Approachable) Passion: Share the team's genuine enthusiasm for design and the problems they're solving. Maintain a knowledgeable yet friendly and human voice.
• •Focus on Benefits, Not Just Features: While detailing product specs is important, always connect features back to the user's well-being – better sleep, more focus, a sense of calm, the satisfaction of tracking goals.
• •Maintain Visual and Verbal Harmony: Ensure the aesthetic of visuals (clean, considered, high-quality photography) aligns with the thoughtful, design-oriented language used in copy across all platforms.

Percepción Social

Positive & Appreciative, Seen as a Solution to Digital Overload, Design-Savvy Audience, Engaged Community (especially on Kickstarter & TikTok), Heirloom Quality

Ejemplos de Copy

• •Headline (Arc Alarm Clock): Reclaim Your Mornings. Wake Gently, Live Intentionally. Body: Tired of jarring alarms and the pull of your screen first thing? The Arc Alarm Clock blends timeless design with a soothing, mechanical chime to ease you into your day, not jolt you. Crafted for a more mindful start.
• •Social Media Post (Nudge Counter): Every click a milestone. Our Nudge Counter, meticulously crafted from solid brass, offers a satisfying, tangible way to track your progress—whether it's daily habits or life's biggest achievements. What will you count today? #NanuNudge #TangibleTracking #MindfulMoments
• •Email Subject Line: Less Screen, More Serenity: Discover the Nanu Way. Body Snippet: In a world of constant digital noise, we believe in the power of presence. Our design philosophy centers on creating beautiful, tactile objects that help you connect with your time, not your tech. Explore how Nanu can bring calm to your daily routines.
• •Product Description Snippet (Website): The Arc Alarm Clock isn't just about telling time; it's about valuing it. From its die-cast zinc housing to the custom-engineered mechanical chime, every detail is designed for a lasting, tactile experience. Invest in better sleep and more present mornings.
• •Instagram Bio: Nanu: Making time feel tangible. ✨ Mindfully designed objects for a more intentional life. San Francisco based. #TimelessDesign #AnalogLiving