Brand Tone

Authentic & Local, Passionate & Enthusiastic, Friendly & Welcoming, Community-Oriented, Aspirational & Scenic, Helpful & Knowledgeable

Brand Values

• •Passion for Surfing & Ocean
• •Community
• •Authenticity
• •Sharing the Experience ("Stoke")
• •Quality
• •Preservation
• •Fun & Enjoyment

Best Practices

• •Speak from a Local Perspective: Use language that reflects an intimate knowledge and love for Nantucket. Mention local spots (with care, if appropriate), conditions, or the unique island vibe.
• •Embrace "Stoke" and Enthusiasm: Let genuine passion for surfing and the ocean shine through. Use positive, energetic language.
• •Be Inclusive and Welcoming: Write for everyone – beginners, families, seasoned surfers, locals, and visitors. Avoid overly technical jargon unless explained.
• •Tell Stories: Share anecdotes (real or representative) about the joy of surfing, local experiences, or the inspiration behind products. This builds connection.
• •Stay Authentic and Grounded: While aspirational, ensure the tone remains down-to-earth and true to the real Nantucket surf experience, not an overly glamorized version. Highlight the "small but vibrant shop" feel.

Social Perception

Positive & Trusted Local Fixture, Go-To for Surf Needs, Embodies Nantucket Lifestyle, Friendly & Approachable

Copy Examples

• •Headline: Ride the Tide with Nantucket's Own. Body: From your first wave to perfecting your cutback, Nantucket Surf Club is your home for all things surf. Real local knowledge, real island passion. #NantucketSurfClub #ACKSurf
• •Headline: More Than Just a Shop, It's a Community. Body: We're locals who've grown up with Nantucket's waves under our feet. Join the Club, share the stoke, and discover apparel and gear that tells the story of our island. #NantucketLife #SurfCulture
• •Headline: Your Nantucket Adventure Starts Here. Body: Sun-soaked days, salty air, and the thrill of the wave. Whether you're renting a board or gearing up in our latest collection, experience the island spirit with us. Concierge rental delivery available! #Nantucket #BeachDays
• •Headline: Stoke Guaranteed. Lessons for All Levels. Body: Ready to feel the magic of surfing? Our friendly ACK Surf School instructors are here to guide you, making learning safe and fun. Book your wave today! #SurfingLessons #NantucketFun
• •Headline: Island Style, Crafted by the Coast. Body: Cozy sweatshirts for foggy mornings, sharp hats for sunny afternoons, and unique jewelry inspired by the sea. Wear your Nantucket story. Shop our new collection in-store and online. #NantucketStyle #SurfApparel