Brand Tone

Evocative & Sensory, Authentic & Heritage-Rich, Natural & Artisanal, Elegant yet Approachable, Nostalgic

Brand Values

• •Heritage & Authenticity: Deeply rooted in Nantucket history and the Harding family's multi-generational connection to the island and perfumery.
• •Craftsmanship & Quality: Commitment to handcrafted, small-batch perfumes using fine, natural, pure oils.
• •Natural & Eco-Conscious: Prioritizing natural ingredients, alcohol-free formulations, cruelty-free practices, and sustainable packaging.
• •Customer Connection & Personalization: Offering bespoke fragrance creation and fostering a connection with customers through the story of the founder and his family.
• •Sensory Experience & Evocation: Believing in the power of scent to evoke memories and capture the essence of a place.

Best Practices

• •Embrace Evocative Storytelling: Always connect the product back to the sensory experience of Nantucket. Use descriptive language that paints a picture, appeals to emotions, and evokes memories or the island's atmosphere. (e.g., "whispers of sea salt," "sun-drenched dunes").
• •Highlight Heritage and Authenticity: Weave in the brand's rich history, the founder's legacy, and the family-run aspect. This builds trust and reinforces the artisanal nature of the perfumes. Mention "handcrafted," "12th generation Nantucketer," or "Master Perfumer John Harding's tradition."
• •Emphasize Natural Purity and Craftsmanship: Consistently mention the use of "pure oils," "natural ingredients," "alcohol-free," and "handcrafted in small batches." This differentiates the brand from mass-produced alternatives and appeals to health-conscious and quality-seeking consumers.
• •Maintain an Elegant yet Approachable Voice: While the products are premium, the tone should remain warm, personal, and inviting. Reflect the charm of Nantucket itself – sophisticated but not stuffy. Use friendly language in social media interactions and customer service.
• •Be Consistent Across All Platforms: Whether it's a product description, an Instagram caption, a TikTok video, or an email, the core messages of Nantucket essence, natural quality, and heritage should shine through in a unified voice. Use similar visual aesthetics (Nantucket scenery, natural elements) to complement the textual tone.

Social Perception

Niche & Artisanal, Trusted & Established, Connected to Nantucket, High-Quality & Long-Lasting, Personal & Unique

Copy Examples

• •Instagram Post (Image: Sun-drenched beach grass with a perfume bottle): "Capture the lingering warmth of a Nantucket sunset. Our [Perfume Name] blends sun-kissed [Note 1] with a whisper of [Note 2], handcrafted with pure oils to last from golden hour till dawn. The Essence of Nantucket, bottled just for you. #NantucketPerfumes #IslandEssence #PureOils #ArtisanFragrance"
• •Facebook Ad (Carousel showing different scents): "More than a fragrance, it's a memory. Each Nantucket Perfume is a story of the island, from the salty air of Brant Point to the wild roses of Sconset. Handcrafted by our family, inspired by our home. Discover your Nantucket story. Shop now for 15% off your first pure oil perfume. #NantucketHeritage #ScentsofNantucket #FamilyCrafted"
• •Website Product Description (for a floral scent like "Island Garden"): "Step into a secluded Nantucket garden with every breath. Island Garden is an ode to the island's hidden blooms, a delicate dance of [Main Floral Note] and [Supporting Floral Note], grounded by a touch of [Base Note]. Pure, natural, and alcohol-free, this artisan perfume oil unfolds beautifully on your skin, a lasting reminder of Nantucket's timeless charm. Handcrafted with passion, just as John Harding envisioned."
• •TikTok Video Caption (Video showing perfume oil application): "Just one drop transports you. ✨ Experience the pure, long-lasting essence of Nantucket. Our oil-based perfumes are all-natural, handcrafted, and oh-so-dreamy. What Nantucket memory will your scent unlock? #NantucketPerfumeCo #PurePerfume #NaturalFragrance #ScentStory #IslandLife"
• •Email Newsletter Subject: "Rediscover a Lost Love or Find a New Signature Scent ✨" Body Snippet: "Dear [Customer Name], At Nantucket Perfume Company, we believe your fragrance should be as unique as you are. Whether you're searching for a beloved discontinued scent or longing to create a new signature, our artisan perfumers are here to guide you. Explore our handcrafted pure oil fragrances, inspired by the timeless beauty of Nantucket, or let us recreate a cherished memory in a bottle... [Link to custom scent page / bestsellers]"