Brand Tone

Authentic & Nostalgic, Community-Focused & Approachable, Quality-Conscious & Crafted, Playful & Engaging, Proudly Nantucket

Brand Values

• •Authenticity: Creating flavors and an experience true to Nantucket.
• •Quality: Using the best natural, non-GMO ingredients and a careful cooking process. They are moving to avocado oil in 2025.
• •Community: Supporting local Nantucket businesses, events, and the broader community.
• •Conservation & Responsibility: Actively supporting whale conservation and acknowledging Nantucket's history.
• •Flavor Innovation: Developing unique, memorable, and well-balanced chip flavors.
• •Storytelling: Sharing the narrative of their founders, the island, and their mission through their products and marketing.

Best Practices

• •Always Root in Nantucket: Ensure that visuals, flavor names, and storytelling consistently tie back to the island of Nantucket – its lifestyle, locations, and spirit.
• •Emphasize Quality and Craftsmanship: Consistently communicate the use of natural, non-GMO ingredients, small-batch production, and the unique 'soft crunch' texture. Highlight the upcoming switch to avocado oil as a further commitment to quality.
• •Maintain an Authentic, Approachable Voice: Write copy that is friendly, genuine, and reflects the founders' passion and the community spirit of the brand. Avoid overly corporate or generic language.
• •Visually Showcase the 'Summer Feeling': Use high-quality photography and videography that evokes the beauty, nostalgia, and relaxed vibe of Nantucket summers. Feature chips in real-life, enjoyable settings.
• •Integrate the Mission: Continue to weave the 'Eat a chip, save a whale!' message and support for whale conservation into marketing efforts where appropriate, reinforcing the brand's values beyond just the product itself.

Social Perception

Positive & Growing, Engaged Community, Premium Niche Product, Memorable Branding

Copy Examples

• •Headline: Taste the Nantucket Summer. Body: Salty air, sun-warmed sand, and the perfect crunch. Our [Flavor Name, e.g., Sconset Sea Salt] crisps are crafted in small batches, capturing the unforgettable taste of island life. #NantucketCrisps #StayCrispy
• •Headline: More Than Just a Chip. It's a Story. Body: From winning a local pitch contest to sharing our Nantucket-inspired flavors far and wide, every bag of Nantucket Crisps is a piece of our journey. And with every crunch, you help us support North Atlantic Right Whale conservation. Eat a chip, save a whale! #NantucketStory #IslandInspired
• •Headline: Flavor That Takes You There. Body: Close your eyes and imagine [Specific Nantucket location, e.g., Cisco Beach at sunset]. That’s the inspiration behind our [Flavor Name, e.g., Cisco Beach BBQ] crisps. Bold, authentic, and always delicious. Find your favorite flavor. #TasteOfNantucket #FlavorAdventure
• •Headline: Crafted with Care, Savored with Joy. Body: We believe in better snacking. That’s why we use non-GMO potatoes, thoughtfully sourced seasonings, and our unique slow-frying process for that signature 'soft crunch.' Pure, simple, and unapologetically addictive. #MadeBetter #NantucketCrisps
• •Headline: Your Beach Lunch Just Got an Upgrade. Body: Sun, surf, and the satisfying crunch of Nantucket Crisps. Our [Flavor Name, e.g., Steps Beach Salt & Vinegar] are the perfect companion for any adventure, on or off the island. What flavor are you packing? #BeachDays #PerfectSnack