Brand Tone

Sentimental, heartfelt, and personal. Warm and caring, positioning products as keepsakes and expressions of love. Language is simple, direct, focusing on emotional reaction, with an underlying inspirational touch.

Brand Values

• •Emotional Connection
• •Celebration of Milestones
• •Personalization and Uniqueness
• •Quality and Craftsmanship
• •Customer Satisfaction

Best Practices

• •Lead with Emotion, Support with Features: Always start with the emotional benefit—the joy, the love, the memory. Then, describe the product features (e.g., "premium acrylic," "925 sterling silver") as proof of the quality that makes the emotion last.
• •Speak for the Gifter: Write copy from the perspective of the person giving the gift. Use phrases like, "Tell them how much you care," "The perfect way to show your love," and "Imagine their reaction." This centers the customer as the hero of the story.
• •Define "Keepsake" Language: Create a word bank of terms that reinforce the brand's values. Include words like treasure, cherish, memory, heirloom, heartfelt, handcrafted, story, moment, keepsake, and unforgettable. Use these consistently across all platforms.
• •Maintain a Warm, Approachable Tone in Customer Service: Every interaction, from email responses to social media comments, should be warm, personal, and helpful. Avoid robotic, templated answers. Sign off with a friendly closing like "With care," or "Warmly."
• •Use Visuals to Tell the Story: Ensure photography and video align with the sentimental tone. Focus on lifestyle images showing the products in warm, inviting home settings or being gifted in emotional moments, not just plain product-on-white-background shots. The copy and visuals must work together to convey the full brand message.

Social Perception

Largely positive. Products are perceived as high-quality, accurately represented, and shipped quickly. "Star Seller" status reinforces reliability and good service. The brand is seen as a go-to source for unique and heartfelt gifts, not just a t-shirt store.

Copy Examples

• •Facebook Ad - Headline: The Gift That Says It All. Body: Your heart is full. Your camera roll is, too. Turn those precious moments into a keepsake they'll treasure forever. Our personalized photo night lights are handcrafted with love, for the little one who has filled your life with light. Shop now for a gift that truly shines.
• •Instagram Post Caption - Image: A beautifully styled photo of the necklace box opening. Caption: Some words are meant to be kept close to the heart. ❤️ Our Delicate Heart Necklace is more than just jewelry; it's a promise, a memory, and a reminder of a bond that never breaks. Tag a daughter who deserves the world. #NansTees #GiftForDaughter #KeepsakeGift #LoveInABox
• •Email Subject Line - Subject: Don't Just Send a Card. Send a Memory. Preview Text: Unique, heartfelt gifts for the mom who has given you everything.
• •Product Description - This isn't just a picture; it's your story. Celebrate the beautiful chaos and unconditional love of your family with a custom art print, handcrafted just for you. From our family to yours, we create more than art—we create heirlooms. A perfect centerpiece for the home that love built.
• •TikTok Video Idea - Concept: A fast-paced montage starting with a customer's family photo, showing the product being crafted (designer adjusting photo, machine printing, careful packaging). Final shot shows the gift being unwrapped by a crying, happy grandmother. On-screen text: "From a photo... to a moment they'll never forget." Audio: A soft, emotional instrumental track.