Brand Tone

Professional and Scientific, Innovative, Quality-Focused, Customer/Patient-Centric, Approachable (in some contexts)

Brand Values

• •Innovation
• •Quality
• •Integrity, Honesty, Fairness
• •Customer Focus
• •Scientific Excellence
• •Community & US Manufacturing

Best Practices

• •Maintain Scientific Credibility: Always back claims with data, research, or highlight the scientific principles behind the products, especially the nanotechnology aspect. Use precise language when describing product features and benefits.
• •Emphasize Innovation as a Differentiator: Consistently weave the "innovation" narrative into copy, showcasing how Nanova is pushing the boundaries of dental materials. Highlight "patented technology" or "first and only" claims where applicable.
• •Translate Technical Features into Tangible Benefits: While the science is important, always connect it to how it benefits the dental professional (e.g., ease of use, better results, longer-lasting restorations) and the patient (e.g., comfort, aesthetics, durability).
• •Reinforce Quality and Trust: Regularly mention US manufacturing, adherence to quality standards (FDA, ISO), and the expertise of the team to build and maintain trust.
• •Adapt Tone for Different Platforms (Slightly): While the core tone remains professional and innovative, allow for slightly more conversational or engaging language on social media to foster interaction, while maintaining authority and accuracy. Website and technical documents should remain more formal.

Social Perception

Innovative and Technology-Driven, Specialized, Credible, Growing/Emerging, Focused on Professionals

Copy Examples

• •Headline: Revolutionize Your Restorations with NanovaPro®. Body: Experience the future of dental composites. Our patented nanofiber technology delivers unparalleled strength and aesthetics for restorations that last. Learn more and request your sample today.
• •Headline: Quality You Can Trust. Innovation You Can See. Body: At Nanova Dental, we're committed to advancing oral health through science. Our US-made dental consumables are crafted with precision and backed by research. Discover the Nanova difference.
• •Headline: Brighter Smiles, Simpler Solutions: Introducing Hydra Pearl® Whitening. Body: Offer your patients a professional whitening experience with predictable, brilliant results. Hydra Pearl® is expertly formulated for maximum efficiency and patient comfort.
• •Headline: Partner with Nanova: Innovation. Integrity. Support. Body: We believe in building lasting relationships with dental professionals by providing high-quality products and exceptional service. Let's achieve better patient outcomes, together.
• •Social Media Post: Did you know? Our NovaPro® composites are reinforced with patented nanofiber technology, creating stronger and more durable restorations! 💪🦷 Learn more about the science behind healthier smiles on our blog! #NanovaDental #DentalInnovation #Nanotechnology #RestorativeDentistry