Brand Tone

Empathetic & Supportive, Scientific & Trustworthy, Professional & Solution-Oriented, Positive & Confidence-Boosting, Relatable

Brand Values

• •Confidence Restoration
• •Efficacy & Results
• •Quality & Science
• •Customer Empowerment
• •Natural & Undetectable Solutions
• •Ethical Practices

Best Practices

• •Lead with Empathy: Always acknowledge the emotional aspect of hair thinning. Use supportive and understanding language that resonates with the user's experience before presenting the solution.
• •Balance Science with Simplicity: While highlighting the technology and natural ingredients is crucial for credibility, explain the benefits in clear, relatable terms that focus on the outcome (e.g., "instantly thicker hair," "natural look").
• •Focus on Confidence & Transformation: Consistently link product use to positive emotional outcomes like regained confidence, feeling good, and positive self-perception.
• •Show, Don't Just Tell: Utilize before/after visuals and genuine customer testimonials across all platforms to provide authentic proof of the product's effectiveness and the brand's promises.
• •Maintain a Helpful & Approachable Demeanor: Whether in social media responses, FAQs, or website copy, be accessible, answer questions thoroughly, and guide users to the best solutions for their specific needs, reinforcing the supportive aspect of the brand.

Social Perception

Positive, Effective, Natural Looking, Trustworthy, Good Value, Some Usability Concerns

Copy Examples

• •Reclaim Your Crown: Instant Thickness, Lasting Confidence. Don't let thinning hair define you. Nanogen’s 100% natural keratin fibres blend undetectably to give you visibly thicker hair in seconds. Feel the Nanogen difference. #HairConfidence #ThickerHairInstantly
• •Science-Backed. Stylist-Approved. You-Transformed. Experience the power of Nanogen. Our patented Kinetic™ technology ensures our natural keratin fibres cling securely, giving you a fuller look that lasts all day. Trusted by experts, loved by users. Discover your transformation. #NanogenScience #HairTransformation
• •More Than Just Fibres, It's a Feeling. Remember what it felt like to have full, vibrant hair? Nanogen helps you bring that feeling back. Easy to apply, natural-looking, and life-changing. Step out with renewed confidence today. #NanogenStory #FeelGoodHair
• •Your Secret to Fuller Hair is Safe With Us. Nanogen offers a discreet, effective solution for thinning hair. Our fibres provide an undetectable, natural finish that withstands your daily life. Look and feel your best, effortlessly. #UndetectableFinish #HairThickening
• •Thinning Hair? Unlock Instant Volume. Nanogen’s advanced hair thickening shampoos and conditioners prepare your hair for our world-famous fibres. Build volume from the scalp up for hair that doesn’t just look thicker, it *feels* thicker. Shop the range. #NanogenSystem #VolumeUnlocked