Brand Tone

Playful, Friendly, Heartfelt

Brand Values

• •Personalization and Uniqueness
• •Joy and Fun
• •Family and Love
• •Care and Quality
• •Trust and Ease of Experience

Best Practices

• •Embrace "Personaliza y Diviértete": Always circle back to the core promise. Is the copy encouraging creativity? Does it sound fun and engaging?
• •Use Warm and Inclusive Language: Employ friendly, approachable words. Address the customer directly using "you" and "your." In Spanish, this would be using the "tú" form where appropriate.
• •Incorporate Storytelling: Briefly allude to the joy of gifting, the creation of memories, or the handmade touch, connecting with the emotional values of the brand. The founders' own story is a good example.
• •Be Visually Descriptive and Enthusiastic: Use words that evoke the positive emotions associated with receiving a personalized gift (e.g., "cherished," "delight," "unique," "special"). Use emojis tastefully to enhance playfulness, especially on social media.
• •Maintain Authenticity: Let the passion of a family-run business shine through. Avoid overly corporate or generic language. The copy should feel genuine and heartfelt, reflecting the care they put into each product.

Social Perception

Gift-Oriented, Creative Outlet, Spanish/European Focus, Small Business Charm, Reliant on Visuals

Copy Examples

• •Headline: Don't Just Give a Gift, Give a NANNUK! ✨ Body: Tired of the same old presents? Unleash your inner artist and create something truly unique! With NANNUK, you personalize, and we bring the fun (and the smiles!). Design yours today! #NannukFun #PersonalizedJoy
• •Headline: Your Memories, Our Craftsmanship. ❤️ Body: From that silly photo to a heartfelt message, turn your special moments into cherished keepsakes. At NANNUK, every item is made with love, just for you. What will you create? #NannukLove #GiftsFromTheHeart
• •Headline: WARNING: May Cause Extreme Happiness! 😄 Body: Our personalized goodies are designed to delight! Perfect for birthdays, anniversaries, or just because. Dive into the fun of creating at NANNUK.com – it’s easy and oh-so-rewarding! #NannukGifts #SurpriseAndDelight
• •Headline: For the Moments that Matter Most. ✨👨‍👩‍👧‍👦 Body: Celebrate family, friendship, and all the love in between with a gift that speaks volumes. NANNUK helps you add that personal touch that says, "You're one of a kind!" Explore our collection and get creative. #NannukFamily #UniqueAsYouAre
• •Headline: Creating Smiles, One Custom Gift at a Time! 😊 Body: We started NANNUK by making things for our own little ones, and now we love helping you create for yours! It’s all about fun, love, and unique treasures. Let's make something amazing together! #NannukCreations #SpreadJoy