Brand Tone

Traditional & Authentic, Quality-Oriented & Artisan, Elegant & Refined, Passionate

Brand Values

• •Tradition
• •Quality
• •Authenticity
• •Innovation (respectful of tradition)
• •Territoriality

Best Practices

• •Embrace Storytelling: Weave the rich history of the Nannini family and its Sienese origins into your narratives. Mentioning founders, historical milestones, or the connection to Sienese culture adds depth and authenticity.
• •Use Evocative, Sensory Language: Describe the taste, aroma, and texture of the products in a way that transports the reader to Siena. Words like "fragrant," "rich," "artisanal," "handcrafted," "velvety," and "sun-drenched" can enhance the elegant and quality-focused tone.
• •Highlight Quality and Craftsmanship: Consistently refer to the high-quality ingredients, traditional methods, and the care that goes into making each product. Terms like "finest selection," "masterfully roasted," "time-honored recipe," and "artisanally made" reinforce these values.
• •Maintain an Elegant and Cultured Voice: The language should be refined and respectful, reflecting the prestigious heritage of the brand. Avoid overly casual slang or overly aggressive sales tactics. The tone should feel welcoming yet sophisticated.
• •Connect to Place (Siena/Tuscany): Regularly reinforce the brand's strong connection to its geographical roots. Phrases like "A taste of Siena," "Tuscan tradition," "From the heart of Italy" ground the brand and appeal to a desire for authentic regional specialties.

Social Perception

Nannini is widely perceived as an institution in Siena, synonymous with high-quality traditional pastries and excellent coffee. It's seen as a historic brand that embodies Italian culinary excellence, particularly Tuscan and Sienese traditions. Customers and connoisseurs value the authenticity and the "taste of Italy" that Nannini products offer. The brand carries a reputation for prestige and is a symbol of "Made in Italy." While physical cafes are popular tourist spots, the online shop aims to extend this Sienese experience globally.

Copy Examples

• •Headline: Nannini: A Century of Sienese Passion, Baked into Every Bite. Body: Since 1919, we've handcrafted a taste of Tuscany. From our cherished family recipes to your table, experience the authentic flavour of Siena with our traditional dolci and expertly roasted caffè. Indulge in a legacy of quality.
• •Headline: The Soul of Siena, Delivered. Body: Let the aroma of Nannini's freshly baked Cantucci and rich espresso transport you to the heart of Tuscany. Our online shop brings over 100 years of Sienese tradition and artisanal mastery directly to your door. Taste the heritage.
• •Headline: More Than Just Coffee, It's a Nannini Moment. Body: Each Nannini coffee bean is selected and roasted with the same passion Guido Nannini ignited in 1919. Elevate your daily ritual with a cup that embodies Italian elegance and a deep-rooted love for the perfect brew.
• •Headline: Crafted with Tradition, Savoured with Joy: Nannini's Panforte. Body: Experience the true essence of Sienese festivities with our iconic Panforte. Handmade with the finest ingredients, following ancient recipes, it’s not just a dessert, it’s a celebration of Italian artisanal heritage.
• •Headline: Nannini Dolci e Caffè: Where Tuscan Tradition Meets Timeless Taste. Body: For generations, Nannini has been a guardian of Sienese culinary artistry. Discover our exquisite pastries and premium coffees, each a testament to our unwavering commitment to quality and the authentic flavours of Italy.